White Paper

The Power of Insight: Revealing COVID-19’s Impact on Consumer Behavior

Americans are homebound due to COVID-19 and adapting to a new normal. How can marketers understand their needs and be relevant during this difficult time? While you want to protect your brand’s future and consumer relationships, how do you make smart, sensitive advertising decisions?

Real-time data holds the key. This white paper leans on the Valassis Consumer Graph^™, which analyzes billions of data points every day, to illuminate changing patterns and behaviors due to COVID-19 around:

• Media consumption
• Location visitation
• Interest topic consumption

Discover shifts in consumer behavior, and adjust your strategies to anticipate needs and create meaningful engagement with current and new consumers. In fact, we found: 13% of consumers are taking the opportunity to discover new brands. Learn more