Consumer Graph Hero
Consumer Graph

POWERFUL INTELLIGENCE

Valassis Consumer Graph™

With the right insights, you can inspire action

sammy-logo   See why it won Product of the Year

Get to know consumers on a whole new level. Our award-winning consumer graph connects billions of everyday behaviors so you can create meaningful connections when and where it matters.

Consumer Graph

Ready To Buy

What people want
to buy now

Consumer Graph

Lifestyle & Interests

What people routinely enjoy throughout their lives

Consumer Graph

Store Visits

Where people choose to shop

Consumer Graph

Consumer Graph

Demographics

Predicted age, gender,
ethnicity, and income

Consumer Graph

PURCHASES

What products and categories
people prefer

Consumer Graph

COUPON REDEMPTIONS

Likelihood to be savers

ONLINE + OFFLINE
DATA GIVES CLEARER
VIEW OF CONSUMERS

Know the right consumers to engage so you deliver more accurate and relevant campaigns

110B
Daily Intent Signals
Our proprietary analysis of billions of everyday behaviors helps you find consumers who are ready to act, at exactly the right time.
2B
Coupon Redemptions
Our exclusive coupon insights pinpoint people who are likely to be savers and what offers drive response.
33B
DAILY LOCATION SIGNALS
That's how much data we filter through to uncover visitation patterns and see where people live and shop.
120M+
Households
That's how many homes we tie our data to for precise targeting, while respecting consumer privacy choices.

Connect with Consumers Ready to Buy

Use insights on where people shop, what they buy, and what they’re really in the market for to reach consumers ready to act.

Woman in grocery store, surrounded by interests

Reach Your Customers and Others Like Them

Match known customers at a high rate and find more like them for meaningful engagement across channels.
CUSTOMER ONBOARDING

Balance Precision and Scale

Our patent-pending Household Connect™ approach allows you to engage the right people while respecting consumer privacy choices, or expand reach to neighborhoods to attract even more consumers.

White Paper

Real-world location data is the bridge to understanding consumer behavior.

See the Proof

White Paper

WHITE PAPER

The Power of Insight: Revealing COVID-19’s Impact on Consumer Behavior.

Learn More

WHITE PAPER