Motivating The Dynamic Shopper
Purchase Decisions In-Progress
Are you nudging consumers, who seem glued to their digital devices, into action? If they see ads, but don’t click, is that a fail? Is there any little thing you can do to move them along – from awareness to purchase? Read findings from our recent consumer study. Learn what’s happening with consumers and what’s wise for marketers. By knowing where and how digital ads impact shopping and buying decisions, you can hone your advertising plans to prime and ignite consumer action.