From MarTechSeries, March 21, 2018
Published Wednesday, Apr 4, 2018
Valassis, a leader in activating consumers through intelligent media delivery, has released its annual 2K18 Coupon Intelligence Report. Titled “Modern Shoppers and Their Quest for Savings,” the report examines responses of 1,000 US-based consumers to determine how modern, dynamic shoppers research and make purchases, with the help of technology, online and in-store for traditional consumer packaged goods (CPG) categories.
Read more here.