Reach and Engage Today’s Healthcare Consumer

By: James Toler, Director of Client Marketing, Valassis
Published Tuesday, Feb 6, 2018

Reach and Engage Today’s Healthcare Consumer


Today’s Dynamic Consumer is always on and constantly changing. New survey results reveal what’s going on in their heads and hearts. Inject your influence. And discover the best form of treatment.


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About the Study: Valassis Dynamic Healthcare Consumer insight is based on the Valassis Awareness-to-Activation Study, an ongoing study fielded in conjunction with The NPD Group, Inc., a global market research company. The sample was derived via an online survey, and all participants were at least 18 years of age and living in the contiguous United States. Approximately 10,000 respondents are surveyed annually. The specific data included in this infographic is from the research wave fielded 7/28/17 – 9/27/17 to over 1,300 respondents and is balanced by age and gender to U.S. Census demographic profiles.

Parents = HHs with children under age 18
*Among respondents “in the market” for new healthcare services
**Among respondents who research when looking for a new healthcare provider