Blog: The Loop


Father’s Day is Something I Know a Lot About

Father’s Day is Something I Know a Lot About
Father’s Day, 2019 marks the 23rd year I have been part of this club. It sure feels like each year gets better and better. As a father, so much of the year is devoted to ensuring that your kids are safe and successful.  As the day of celebration actually approaches, the discussions inevitably turn to “…what are we going to get dad for Father’s Day?” Now, I am not...
Three Things You Probably Don’t Know About the Modern Telecom Consumer

Three Things You Probably Don’t Know About the Modern Telecom Consumer
Who is the “modern telecom consumer?” Easy, you may say, it’s everyone! People of all ages and household incomes purchase telecom services or technology in one way or another. But truly understanding this consumer takes more than demographic labels; it requires careful analysis of their interests and shopping behaviors. New research cited below reveals insights on telecom consumers...
Bring Multi-sensory Shopping Experience to Grocery Retail

Bring Multi-sensory Shopping Experience to Grocery Retail
On a recent trip to Chicago, I had lunch at a place called Eataly, the brainchild of Italian businessman Oscar Farinetti. As soon as I walked through the doors, I was introduced to a multitude of Italian sights, sounds, smells and choices. This was not just one restaurant, but more of a World’s Fair of food; wall-to-wall stations featuring homemade pizza, mozzarella, olive oil, meat, seafood and...
This Year Will be About Knowing What Media Works for Your Restaurant

This Year Will be About Knowing What Media Works for Your Restaurant
2019 - The Year of 'Ad-tribution' The restaurant industry continues to be challenged. Traffic remains weak, quality labor is hard to find (and expensive) and food costs are rising for all brands, from QSRs to fine dining. And based on 2019 projections, it will be a battle for share. The struggle is real and to win the battle, you must ensure your marketing campaigns are strategic, consumer-centric...
Presidents Day Weekend Kicks Off Furniture Buying Season

Presidents Day Weekend Kicks Off Furniture Buying Season
So you may be asking yourself, what do this country’s presidents have to do with furniture sales? Well, it’s all in the timing. Retailers know that three-day long weekends are a prime time to get consumers’ attention, especially on larger ticket items. And with the winter weather that this year has hit parts of the country with heavy snow, ice and sub-zero temperatures, many are staying...
Activating the Modern Consumer

Activating the Modern Consumer
Today’s advertising environment has become increasingly complex, with more data available now than ever before. Identifying your ideal consumer requires more than traditional demographic and psychographic data provides. Relying on historical customer purchase data tells you who purchased your product and services in the past; it doesn’t tell you who you need to reach now in order to grow...
Banking on Loyalty Helps Financial Institutions Grow

Banking on Loyalty Helps Financial Institutions Grow
Financial institutions, much like other industries, have been impacted by technology and advancements that provide consumers a wide range of services on demand and from the comfort of their homes. With access to in-person, online and mobile app banking options, marketing campaigns centered on what banking customers value is more important than ever. Not unlike retailers and brands looking to attract...
In Retail Energy Marketing Data is Everything

In Retail Energy Marketing Data is Everything
Consumers in deregulated states have a golden opportunity to choose who supplies the energy to their home. However, choosing an energy supplier in today’s marketplace can be confusing because many of the deregulated markets are flooded with multiple suppliers with different offerings. In an effort to help consumers better inform their decisions, online forums provided by each state’s Public...
Four Reasons Loyalty Marketing Alone Can Only go so Far

Four Reasons Loyalty Marketing Alone Can Only go so Far
In a recent Nielsen CMO Report, 76 percent of respondents said customer loyalty campaign objectives were extremely or very important. It’s not unusual to wrestle with marketing budgets and the value of loyalty marketing versus customer acquisition. Your best customers can often drive revenue quicker since they respond to your marketing and offers the fastest, while customer acquisition can be...
When Do it Yourself Turns Into I Need it Done

When Do it Yourself Turns Into I Need it Done
Many of us have picked up that screwdriver or wrench with the best of intentions. I’ll admit, I probably inflate my ability to build or fix things.  We all want to be able to say we got it done. But often, the home improvement project or home repair is beyond our own capabilities. Luckily, there are reliable professional contractors to serve this $200-plus billion home remodeling and renovation...
Personalization - the New Expectation

Personalization - the New Expectation
Imagine a world where advertising was your personal concierge. Where your favorite brands would speak to you exclusively based on your interests, previous purchases, likes/dislikes, life stage, shopping habits and preferences. Sounds pretty cool, right? Yet according to some experts, by 2020, this finite level of personalization will be a requirement, not an option. Consumers will expect brands to anticipate...
Travel and Entertainment Spend Returns

Travel and Entertainment Spend Returns
Travel and entertainment expenditures have returned following the long recession that began in 2008. This is good news for marketers who can now re-engage consumers with money in their pockets ready to spend on trips and fun outings. In fact, the industry has been growing beyond the pre-recession peak for the past five years, so marketers should seize the opportunity armed with a better understanding...
Is Your Rate of Acquisition Outpacing Attrition

Is Your Rate of Acquisition Outpacing Attrition
All too often, restaurants, retailers and other businesses hear the siren song of “focusing only on your best customers” to drive growth and sales. While loyalty marketing is certainly an important part of your overall strategy, so is the relentless focus on growing your customer base through a well thought-out customer acquisition strategy. Consider these three steps for your customer acquisition...
Here Comes 5G - What Marketing Pros Need to Know

Here Comes 5G - What Marketing Pros Need to Know
As if marketing telecom products have ever been simple, the rollout of fifth generation wireless systems (5G) will bring a whole slew of new marking challenges and complexities. 5G will greatly enhance data speeds, reduce dreaded lag times, provide more reliable mobility connections and overall, improve bandwidth. This will all happen by combining cutting edge network technology that is multitudes faster...
Have no Fear – A Balanced Media Mix Wins Every Time

Have no Fear – A Balanced Media Mix Wins Every Time
Advertisers continue to struggle with the delicate balance of selecting the right mix of media channels, in an era where consumer advertising avoidance behavior is growing. Additionally, restaurant traffic continues to be one of the many challenges operators are battling in today’s environment. With traffic driving strategies at the forefront of restaurant marketing strategies, it begs the question...