CIR_Press Release

Valassis Research: Gen Z – Chasing and Redefining Value in Multiple Ways

New Data Illuminates Fresh Opportunities as Behaviors Shift

LIVONIA, Mich., July 29, 2020: Valassis, a Vericast business and the leader in marketing technology and consumer engagement, today released its annual Consumer Intel Report, “Chasing Value: The Mind of the Modern Shopper.” The annual report examines responses from more than 2,000 U.S. consumers in two separate surveys, noting how their shopping patterns and purchasing decisions have changed within specific categories including food, household goods and health & beauty care products amid the COVID-19 pandemic. The findings point to actionable insights at a time when brands are adjusting their approaches in building meaningful connections with consumers to drive increased engagement.

The impact of the pandemic has led to a noticeable shift in consumer behaviors, including an expanded awareness when it comes to savings and value. According to the survey, 70% of consumers have increased saving behaviors and 76% expect these new behaviors to continue over the next year, reinforcing the concept that the consumer adaptation to be more savings oriented will be more permanent vs. temporal. Brands and marketers need to shift and adjust their long-term engagement strategies to reflect these new market conditions.

In addition to monetary value, consumers – especially younger generations – place increasing emphasis on identifying and connecting with a brand’s corporate values. For example, 43% of all consumers say they are more likely to buy products from companies whose values match their own. Important among younger generations, this is true for 55% of millennials and 47% of Gen Z consumers. As younger generations – especially Gen Z – garner increasingly more buying power, brands and marketers must prioritize impactful engagements to build lasting relationships.

“The modern shopper is resilient, quick to adopt online shopping options and actively seeks value,” said Michelle Engle, chief marketing officer at Valassis. “For brands to spark consumer discovery, they must connect consumers with marketing at precise moments to accelerate a purchase. Our findings help illuminate a path forward as brands re-establish their relationship with the consumer. With the right tools to fully understand consumer behavior – including the strong desire for savings and a flexible, seamless shopping experience – brands can deliver on consumer needs and buying intentions as well as tap into what motivates them.”

According to the survey, marketing messages that include coupons, discounts and social media promotions have the potential to shorten the path to purchase:

  • 61% indicated coupons or discounts can inspire them to try a new brand and 54% said it would lead them to make an impulse purchase.
  • 60% indicated receiving a coupon or discount speeds up their decision to make a purchase.

Key takeaways from the report show:

  • Consumers lean into savings – while planning and post-purchase
    • 76% of all consumers compare prices between brands using printed store circulars and 71% do so using online circulars.
    • 51% of millennials and 43% of Gen Z consumers scan receipts with their mobile device to receive cash back or points post-purchase (compared to 31% of all consumers).
  •  Brand values matter to consumers
    • 71% of consumers are more likely to purchase from a brand or store they trust.
    • 48% of all consumers say they are inclined to be loyal to a brand or store that shares its efforts to be environmentally responsible or has sustainable/ethical business practices.
  • An eagerness for shared experiences
    • 45% of millennials and 33% of Gen Z share brand reviews including details of how much they saved (compared to 23% of all consumers).
    • 35% of all consumers note they’ve made an unplanned purchase based on something they saw on social media (a 5 percentage point increase from 2019).
    • A willingness to treat themselves
    • Overall, 35% of consumers consider themselves to be predominantly impulse shoppers (up from 28% in 2019). When consumers make impulse buys in-store, 43% say that it’s out of a desire to “treat themselves.”
    • Despite the ongoing pandemic, 45% of consumers are expanding their budget and ability to buy fun things or experiences by using coupons and discounts.

To review the full 2020 Consumer Intel Report, download “Chasing Value: The Mind of the Modern Shopper.”

About the 2020 Consumer Intel Report
The studies were fielded in the fourth quarter of 2019 and June of 2020 in conjunction with a global, third-party market research firm with proficiency in internet surveys. The sample was derived from an online consumer opinion panel, and all participants were at least 18 years of age and living in the contiguous United States. Consumers were emailed an invitation to participate in the survey and were given three days to complete it. Each survey was closed once 1,000 completed responses (1,042 for the 2019 survey) had been reached. The responses were weighted by factors obtained from national census data to provide appropriate representations of demographic groups at summary levels. This annual report was recently re-branded by Valassis and was formerly known as the Coupon Intelligence Report.

About Valassis
Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
Valassis
[email protected]
734 591-7375

PressRelease_COVIDSurvey_640x400

Valassis Research Illuminates Shifts in Consumer Behavior During COVID-19

Survey Identifies Appetite to Shop, Opportunities Based on Discovery and Desire to Save

LIVONIA, Mich., June 24, 2020: Valassis, the leader in marketing technology and consumer engagement, today shares new research examining consumer behavior amid the COVID-19 pandemic as states begin to lift restrictions and businesses begin to reopen. These insights provide a powerful understanding of how behavior is shifting, allowing brands to tailor marketing efforts in relevant, compelling ways, driven by current consumer demands.

Based on responses from 1,000 U.S. consumers, the research reveals consumers still have an appetite to shop – despite the global health crisis. In fact, 36% have made an impulse purchase based on an advertisement since the pandemic began, and 65% of consumers said they’ll make an unplanned purchase just to treat themselves in the next month.

“Consumers have had to change the way they live and shop over the last few months, creating, for some, pent-up demand for novelty and discovery,” said Carrie Parker, vice president, marketing, Valassis. “While saving money is top of mind, we see that many consumers are looking to discover new products, using deals and offers as a purchase catalyst. Connecting the dots between shifting behavior, purchase motivations and preferred ways of engaging will enable marketers to use this consumer desire for novelty to make a real brand connection.”

Compared to a survey conducted in mid-March, more consumers believe new shopping behaviors will become a part of their routine in the future. In retail, 19% of consumers will use buy online, pick-up
in-store options more often (versus 10% in March). When it comes to restaurant purchases, 29% believe they’ll choose to carry-out from restaurants more often (versus 20% in March). Additionally, 23% of consumers will use restaurant delivery more often moving forward (versus 18% in March). This number spikes to 36% among younger consumers (ages 25-34).

Additional findings include:

  • Shifting behavior creates opportunity
    • 76% of consumers enjoy discovering new products based on deals they receive from brands.
    • 53% of consumers have tried a new grocery store, 52% have tried a new restaurant and 49% have tried a new retailer since the pandemic began.
    • Across all three categories, the biggest driver for trying a new establishment was an offer, discount or deal.
  • Consumers are tuned into deals
    • 46% are paying more attention to advertisements offering promotions and deals now compared to before the pandemic began, with 18- to 24-year-olds (52%) and 25- to 34-year-olds (50%) even more closely tuned in.
    • When asked what has influenced them to make a purchase since the pandemic began, 22% of consumers said social media – with 41% of 18-24-year-olds and 34% of 25- to 34-year-olds noting this.
    • Interestingly, digital online advertisements and offers received in the mail had about the same level of influence on purchases, at 22% and 23% respectively, reinforcing the need for an omnichannel approach.
  • Summer promotions create excitement
    • 65% of consumers are looking forward to shopping summer sales and promotions.
    • Consumers noted they plan to shop online (26%), in-store (19%) or both (20%) for summer sales and promotions.

For more consumer insights to fuel marketing campaigns, please visit Valassis.com.

About the Survey
Valassis surveyed 1,000 consumers to understand how behavior is shifting amid the COVID-19 pandemic. All respondents were located in the United States and were over the age of 18. The survey was conducted in mid-June 2020 and is the fourth in a series on this topic. The first survey took place in mid-March.

About Valassis
Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
Valassis
[email protected]
734 591-7375

Melanie_Award_ProgressiveGrocer

Valassis Leader Recognized Among Top Women in Grocery

Melanie Bauman Drives Client Success With Strategies Anchored in Insights

LIVONIA, Mich., June, 22, 2020: Valassis, the leader in marketing technology and consumer engagement, today announced Melanie Bauman, vice president of grocery sales, has been named by Progressive Grocer to its 2020 list of Top Women in Grocery.

Progressive Grocer recognizes overall excellence and consistent achievement among executive women leaders in the North American retail food industry. Bauman’s deep understanding of consumer behaviors in the food retail industry fosters insightful and consultative relationships to help grocery retailers grow. She spent 15 years working in grocery retail, which gives her a unique vantage point on the industry and fuels her passion for helping clients. Through her leadership, Valassis supports industry-leading grocery clients with timely insights to identify relevant audiences, understand competitive industry performance and communicate with consumers through multichannel campaigns. Earlier this year, Bauman was honored by the Griffin Report in its edition of Women of Influence in the Food Industry.

Bauman is passionate about mentoring and advancing women in the industry. She serves on the company’s Women’s Network, as an ambassador for the Network of Executive Women (NEW) and is the Executive Co-Chair for the NEW Southern California regional group.

“I work with the smartest and most progressive team in a dynamic industry,” Bauman said. Grocers know what’s happening inside their four walls, but we help them understand what happens everywhere else. Our diverse client base provides not only insights into grocery, but other businesses that impact grocery retailers as well. Powered by our Valassis Consumer Graph™, our data science and insights provide unique perspectives on industry trends and rapidly changing consumer behaviors. These insights help to successfully drive media strategies and deepen customer relationships.”

As the industry faces increased competition from online services, accelerated demand and challenges related to COVID-19, leaders like Bauman partner with grocers to execute engagement strategies anchored in insights as well as help them understand the value of a weekly cadence of messaging to stay top of mind.

Bauman, and Valassis, are known for equipping clients with leading-edge insights to help grocers innovate, navigate new omnichannel realities and identify proper incentive approaches. For instance, a recent Valassis survey illuminated that 46% of consumers are more interested in deals, coupons or promotions now than before the coronavirus began. Survey findings also identified insights on the growing number of grocery consumers accelerating their omnichannel buying and changing loyalty behaviors.

Using Valassis insights and product innovations focused on the grocery vertical, Bauman also helps clients navigate digital channels as a dynamic real-time platform for amplifying weekly sales, promotions and new services as well as successfully managing their direct mail and print strategies to engage shoppers.

“Melanie uses all of the tools and intelligence available to her to support her clients’ success,” said Susan Rothwell, chief revenue officer, Valassis. “She is a strategist who is driven by innovation and inspiring by the way she leads with a passion for the business.”

About Valassis
Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
Valassis
[email protected]
734 591-7375

checkout-coupons

Valassis Expands Multichannel Engagement With Point-of-sale Coupon Solution

Checkout Coupons Help Brands Spur Next Purchase, Deliver More Savings to Consumers

LIVONIA, Mich., June 9, 2020: Valassis, the leader in marketing technology and consumer engagement, today announced a new Checkout Coupons solution to support an omnichannel marketing approach that inspires action and engages consumers consistently across channels. The solution readily extends promotional messages from a digital campaign and/or the RetailMeNot Everyday™ free-standing insert (FSI) across an expansive in-store network, offering increased reach for brands and more savings for consumers.

Valassis’ turnkey solution allows brands to engage with new or loyal consumers where they shop. The coupons are printed at the register for post-purchase use. The Checkout Coupons solution leverages the Catalina In-Store Partner Media Network, reaching 91 million households and spanning 23,000 U.S. retail stores.

Additional benefits of the solution include:

  •  Multichannel engagements to increase effectiveness and maximize sales during key promotional periods.
  •  Streamlined campaigns that allow advertisers to execute holistic online, offline and in-store solutions through one partner.
  • Flexible promotional strategies to maximize advertising investment based on brand and campaign goals.
  • Relevant reach to target consumers pre-purchase and engage them post-purchase with the right offer to use on their next trip.

“Given today’s rapidly changing environment, Checkout Coupons bring expanded reach and a level of flexibility to our clients as well as greater savings to consumers,” said Curtis Tingle, executive senior vice president, product, Valassis. “This solution enhances marketers’ ability to leverage responsive omnichannel campaigns and be more nimble as they strive to meet their program goals.”

Using the predictive intelligence of the Valassis Consumer Graph™, advertisers running digital campaigns and FSI programs can deliver the right message to the right consumer. This powerful combination can drive results and improve ROI through:

  • Digital amplification: Target consumers based on loyalty or acquisition KPIs with a message of savings now and on the next purchase using Checkout Coupons.
  • Complementary or boost program: Launch Checkout Coupons concurrently with the RetailMeNot Everyday FSI or two weeks after the in-home date.

Learn more about Checkout Coupons.

About Valassis
Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
Valassis
[email protected]
734 591-7375

Valassis Missing Child Program Gives Hope, Offers Connectivity

Valassis Missing Child Program Gives Hope, Offers Connectivity

National Missing Children’s Day is Reminder of Need to Help in Recovery Efforts

LIVONIA, Mich., May 22, 2020: Valassis, a Vericast business and leader in marketing technology and consumer engagement, takes pride in its ongoing commitment to help find missing children as National Missing Children’s Day nears – marked each year since 1983 on May 25. One of the program’s goals is to make sure that no missing child is forgotten.

Have You Seen Me? ® is a program that started 35 years ago in partnership with the National Center for Missing & Exploited Children (NCMEC), using the company’s reach for the greater good by featuring the names and faces of missing children alongside savings and offers. Today, the program also taps into the company’s intelligence as well as data from NCMEC to place photos of 50 missing children in the 50 states where they are most likely to be found. Featured across the RetailMeNot Everyday™ and Clipper portfolios and via digital awareness ads, the program underscores Valassis’ strong belief in corporate social responsibility.

Overall, 164 children have been recovered as a direct result of this program. Its reach, however, is far greater – of the more than 7,300 children featured on Valassis products, over 4,800 have been recovered through photo distribution programs like this and other efforts. In fact, more than 70% of the children featured through Valassis’ program during 2018 and 2019 were found.

“Our passion for serving our communities – including helping to find missing children – exemplifies our commitment to help make the world a little better every day,” said Cali Tran, President, Vericast. “This program brings hope to searching families and missing children, especially at a time when there is an intensified need for connectivity and positive energy. I’m incredibly proud of our unique technology that helps guide our clients’ campaigns and also leads to the recovery of missing children.”

With an increased focus on social responsibility amid the COVID-19 pandemic, Valassis encourages brands and manufacturers to consider supporting and raising awareness for charitable causes that align with their brand’s values. Through its Partner 4Good program, Valassis is partnering with clients to donate ad space as well as make it as easy as possible by creating turnkey solutions to readily support charities.

“I am pleased that our Partner 4Good program offers a way for our clients to share the good work they are doing, and at the same time, support the mission of nonprofits,” said Michelle Engle, CMO, Vericast. “We are all in this together, and through this partnership, we can step up, stand out and inspire in a way that helps a deserving organization and connects us all.”

About Valassis
Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
Valassis
[email protected]
734 591-7375

TBJ_Michelle__Award

Valassis CMO Michelle Engle Wins Triangle Business Journal C-Suite Award

Award Recognizes Marketing Innovation and Career Development Initiatives

LIVONIA, Mich., May 11, 2020: Valassis, the leader in marketing technology and consumer engagement, today announced Michelle Engle, CMO, has been recognized with a Triangle Business Journal 2020 C-Suite Award based on achievements in her recent role as CMO at Valassis. The fourth annual Triangle Business Journal C-Suite Award program honors outstanding C-level executives across industries for their contributions to the local Triangle community in North Carolina.

Engle played an instrumental role in Valassis’ brand evolution and go-to-market initiatives, helping establish the organization as an award-winning, omnichannel, data-driven marketing services company. The Valassis Consumer Graph™ , which helped fuel growth and expansion for key client relationships, was developed and launched under Engle’s stewardship. She possesses the unique ability of knowing how to balance the art and science of marketing strategies, coupled with a fluency in deep technology-based innovation. Valassis delivers over 319,000 marketing campaigns annually.

In recognition of Engle’s achievements, she was named interim CMO of Vericast. Valassis is a Vericast company. In her new role, she leads the Marketing strategy for the entire Vericast suite including the business units of Valassis, RetailMeNot, Harland Clarke, QuickPivot and RxSaver.

“I’m grateful to lead a team of strong, empowered individuals that inspire me daily with their out-of-the-box, strategic and determined thinking,” Engle said. “This award is a testament to the team’s dedication in providing excellent client service through our proprietary, award-winning technology and marketing solutions that benefit our entire organization.”

The award also recognizes Engle’s active role in the development and empowerment of female leaders at work and within the local Triangle community. As an active participant of the Valassis Leadership Mentoring Program and the Vericast Women’s Network Mentoring Program, Engle offers career development advice and guidance to female employees. Additionally, she serves the broader community as a board member of Girls on the Run of the Triangle and a career coach in the University of North Carolina Introduction to Entrepreneurship program.

About Valassis

Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
Valassis
[email protected]
734 591-7375

COVID_PRESSRELEASE

Valassis Real-time Insights Inform Marketing Strategies Amid COVID-19

Proprietary Solution Draws Rich Consumer Behavior Data on Media Consumption and Interests

LIVONIA, Mich., May 5, 2020: Valassis, the leader in marketing technology and consumer engagement, today released impactful insights from its proprietary Valassis Consumer Graph, aimed at arming marketers with findings that can help them be there for consumers in relevant and timely ways during the COVID-19 global health crisis. As a result of increased work from home and social distancing, many consumers are engaging with more content online and shifting their routines. However, interests have remained largely consistent during the COVID-19 pandemic as many are seeking levels of normalcy amid change.

Illuminating consumer patterns and behaviors during this time is extremely important for brands and marketers as they try to anticipate the needs of target audiences and pivot accordingly. Understanding shifts in buying behaviors and media consumption offers brands an entry point to connect with consumers and navigate alongside them in today’s environment.

“As marketers and brands appeal to their customers based on their interests, they should also realize that how consumers act on their interests, both now and when the recovery begins, may be different,” said Carrie Parker, vice president, marketing, Valassis. “It is more important than ever to make a connection, which involves getting to know consumer needs in this ‘new normal’ as well as understanding shifting patterns in different regions to engage as meaningfully as possible with both marketing and messaging.”

By analyzing billions of data points flowing through the Consumer Graph around media consumption, location visitation and interest topic consumption, Valassis identified the following key insights:

Consuming More Information Online

Media consumption data (analyzed from Jan. 6 through March 25):

  • Mobile device usage has increased during typical working hours, perhaps indicating that people might be on two devices at one time. Consumers are also using mobile devices later at night than in the past, indicating they are staying up later on weekdays than they were before the pandemic.
  • Increased internet usage has been largely linked to browsing compared to app usage, which is more tightly linked to information consumption than entertainment.
  • People are consuming more serious, research-based topics related to finances, the economy, healthcare and more, while reducing consumption of lighter topics like celebrity entertainment news.

Connecting Around Real-time Needs

Location insights (analyzed from March 1 through 23):

  • As states started to issue stay-at-home orders and community-spread alarms were sounding, one would theorize that traffic to all consumer services and non-essential locations would have decreased. However, consumers are not always predictable. Interestingly, Valassis data showed that visitation nationally to places like massage studios and bowling alleys actually increased as the weeks went on in March.
  • Some points of interest saw visitation increase based on localized and personal needs, such as visits to organizations/associations, moving services and stores that sell signs/displays/banners – likely due to businesses needing to inform customers of changes to hours, inventory, pick-up, delivery and more.
  • As stress increased and health needs heightened, overall physical visitation to counseling, health and social services increased.

Seeking Normalcy in Abnormal Times

Interest data (analyzed from Jan.11 through March 19)

  • Valassis analyzed how topic consumption may have changed due to COVID-19. Surprisingly, only about 2% of the more than 1,300 topics have shown considerable changes.
  • As would be expected, interest in COVID-19-specific topics increased significantly, such as “healthcare,” “economic issues” and “investment news,” but topics of interest that consumers had before the pandemic continue to be their interests in today’s environment.

This insight is further validated based on category trend data and activity across RetailMeNot properties from March 15 through 22. The categories that showed increased demand, such as books/news, electronics, food/entertainment and toys seemed to align with more stay-at-home activities, while the others related to clothing and accessories are practical interest topics that may have naturally seen a boost given the seasonal change.

Additional COVID-related insights, can be found here. For information on how to act on these insights, learn more about Valassis’ marketing solutions.

About Valassis

Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
Valassis
[email protected]
734 591-7375

TAG

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against Fraud

LIVONIA, Mich., April 23, 2020: Valassis, the leader in marketing technology and consumer engagement, today announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising.

Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its rigorous standards to protect the digital advertising industry from fraud, malware, piracy and lack of transparency.

“Recertification by TAG is a testament to the strength and reliability of our proprietary solutions and always-on protection against ad fraud,” said Jay Webster, executive senior vice president, product & engineering, Valassis. “This is particularly critical now as cybercriminals take advantage of the current situation and increased online activity. We understand the severity of the widespread damage ad fraud inflicts on an online advertising initiative, investment and brand image. Through this initiative, Valassis remains proactive and diligent in eliminating ad fraud and combating malware alongside the biggest players in the industry.”

The TAG recertification is one of several components Valassis has in place to ensure a safe, reliable and transparent advertising experience for its clients. The company continuously invests in its platform to consistently deliver quality results across multiple key performance indicators, delivering impressions that, on average, are:

  • 82% viewable
  • 95% cookie-free
  • 98.9% fraud-free
  • 100% brand-safe

“Through this recertification, Valassis has demonstrated its continued leadership in adopting best practices and raising industry standards in our industry’s ongoing fight against fraud,” said Mike Zaneis, CEO of TAG. “TAG’s mission depends on collaborative cross-industry participation, so we can build an interlocking barrier against criminal activity, and we are delighted to recognize and continue to work with Valassis to both protect its partners and safeguard our industry’s ecosystem.”

To protect against unqualified traffic and objectionable activity across all screens and formats, Valassis provides:

  • A dedicated team of trust and safety experts applying technology built to detect fraud across a range of undesirable activity.
  • Advanced data science models for the detection and elimination of excessive impressions and click through rates (CTR).
  • Incorporation of the IAB Spiders and Bots list.
  • User-level blocking of suspicious IP addresses and device IDs.
  • Media Rating Council (MRC)-compliant viewable impression measurement.

To learn about privacy pitfalls to avoid and the qualities marketers need to effectively navigate the new marketing landscape and connect with consumers, download the “Respecting the Privacy-minded Consumer’s Buying Journey” white paper.

About Valassis

Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
Valassis
[email protected]
734 591-7375

Vericast receives an “A-” rating for Climate Change and Supply Chain Engagement Efforts

SAN ANTONIO (April 22, 2020)Vericast, a premier marketing solutions company that influences consumer purchasing and transaction behavior at scale, today announced it has received top ratings for Climate Change and Supply Chain Engagement which marks the significant progress Vericast has made in managing its environmental performance according to the results from the 2019 CDP supplier survey for enterprise carbon reporting.

“Vericast is committed to driving action and accountability for the betterment of our environment. I am extremely proud of the contributions Vericast makes in the environmental ecosystem, and on this 50th Anniversary of Earth Day, these ratings are an acknowledgment of how Vericast values environmental and climate leadership,” said John O’Malley, CEO of Vericast. “With focus on continuous year-over-year improvement in our environmental performance, we remain committed to measuring, reporting and providing transparency in our journey towards a more sustainable future.”

The CDP is an international non-profit organization that assesses the environmental impact of thousands of companies every year, including some of the largest organizations in the world, with scores ranging from A to D- for effectiveness in minimizing impact on our planet’s climate. Vericast has been a part of the CDP for 4 years, and this year, it proudly received an “A-” for Climate Change and an “A-“ rating for Supply Chain Engagement for our 2019 CDP enterprise carbon reporting.

“We are dedicated to sustainability and environmental protection in all our communities,” says Brian Skrobarcek, Director Sustainability and Corporate Responsibility, “The CDP results provide assurance that our enterprise sustainability goals are aligned with planetary success as we plan for the future. Our team is committed to do our part to minimize the organization’s carbon footprint and as a result we are on track to meet our enterprise GHG reduction objective 10 years early.”

Vericast is committed to continuously identifying opportunities for systematic & continuous improvement across its enterprise.

About Vericast
Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. Its major business units, Valassis, Harland Clarke, RetailMeNot, and QuickPivot are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients.

Media Contact
Debbie Serot
SVP, Corporate Communications
[email protected]
(210) 697-6239

CTVLaunch

Valassis Launches Connected TV Solution to Engage Modern TV Consumers

Valassis CTV Offers Personalized, Measurable Advertising With Greater Efficiency

LIVONIA, Mich., March 11, 2020: Valassis, the leader in marketing technology and consumer engagement, today announced a new Connected TV (CTV) solution to help brands engage the modern streaming TV audience by interests, in-market signals and location. With Valassis CTV, brands are able to uniquely serve and measure their ads to drive the ideal consumer to the nearest store.

Valassis CTV allows brands to target the right audience more effectively than traditional TV with complete transparency. Advertisers can choose the package of publishers that best fits their needs, and then see detailed information on completed ads – including the time of day each ran, type of device and performance metrics. Additional benefits and features of the new solution include:

  • TV’s impact with digital precision: Leverage the Valassis Consumer GraphTM and target the right audience with first-party data including, interests, in-market signals and location activity.
  • Premium, trusted inventory: Deliver across brand-safe devices, apps and networks, including Roku, Apple TV, DirecTV, Discovery Channel, CBS, FOX and more.
  • Transparent, measurable audience insights: Understand advertising impact with in-depth insights and measurement that prove success, including foot traffic impact studies.

“This is an exciting opportunity for brands to effectively engage with target audiences, but not all CTV is created equal,” said Jay Webster, executive senior vice president, product & engineering, Valassis. “Valassis is bringing its deep understanding of the consumer to CTV with a new level of transparency that this segment has not yet seen. With Valassis CTV, we are leveling the playing field with traditional TV in terms of measurement and unique insights to inform future campaigns.”

Traditional TV ad spending is declining, and advertisers are vying to capture a shifting population.

With 70% of consumers using at least one streaming TV service, advertising on CTV presents a big opportunity for brands. Additionally, recent Valassis research, found that almost half (49%) of consumers perceive ads on streaming TV as more relevant than traditional TV. As time spent with CTV and over-the-top devices rapidly grows, the opportunity for personalized, measurable advertising follows.

Learn more about Valassis CTV.

About Valassis

Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
Valassis
[email protected]
734 591-7375