Consumer Survey

New Consumer Survey: CTV Ads Trigger Sales, Especially Among Younger Set

Results Highlight How CTV is Bringing More Opportunity to Connect with Consumers

SAN ANTONIO, March 16, 2021: Vericast today announces proprietary survey findings from its Valassis

line of business related to the growth and influence of Connected TV (CTV). Vericast is a leading marketing solutions company that delivers actionable insights and operational expertise at scale.

Based on responses from 1,000 U.S. adults, 70% of those surveyed are currently using streaming TV services. CTV grew exponentially in 2020, with 74% of consumers aged 25-34 and 72% of consumers aged 35-44 responding that they added a streaming service over the last year – compared to 55% overall.

Furthermore, survey findings reveal that CTV is changing the advertising marketplace and presenting new opportunities for brands. According to 64% of consumers aged 25-34 and 69% of consumers aged 35-44, products advertised on streaming TV are more relevant than those advertised on traditional cable TV. As a result, almost half (46%) of all respondents indicated they are more inclined to research or purchase a product or service they saw on streaming TV than traditional TV. In the past year, more than one-third of consumers have made a purchase based on a CTV ad.

“Brands can – and should – leverage CTV to target and reach consumers more effectively than traditional TV,” said Amanda Shelton, Vice President of Product, Digital Marketing & Technology Group. “We can help brands connect personalized, memorable ads to the right consumer using intelligence from Illumis™, our proprietary, owned marketing platform. As the CTV market continues to expand, marketers can deliver on these brand moments, reaching an audience willing to engage and make a purchase.”

Additional findings from the survey include:

  • Consumers – especially parents – are ready to buy
    • 64% of consumers use their mobile device or tablet to shop while watching TV on a streaming service.
    • This number increases among households with children, with 82% of parents noting they browse or shop online while streaming TV.
  • Viewing ads is preferred over paid subscriptions
    • More than half of consumers (54%) would be willing to view ads in their streaming TV experience for a lower monthly subscription cost.
    • Consumers age 35-44 are most willing to view ads in their streaming TV experience for a lower monthly subscription cost (69%), followed by age 25-34 (64%) and 18-24 (59%).
  • Consumers are willing to trade data for a better ad experience
    • 68% of consumers said they are willing to share data with brands to improve their streaming TV ad experience, including the types of shows they watch regularly and anonymous demographic data.  

Learn more about how to reach the streaming TV audience with digital precision and impactful ads with the Valassis CTV solution.

About the Survey

To understand consumers’ behaviors and preferences toward streaming TV services, 1,000 consumers were surveyed. All respondents were in the United States and were over the age of 18. The survey was conducted in February 2021.

About Vericast

Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers.  Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Media Contact
Mary Broaddus

[email protected]

Consumer-survey

Vericast Shares New Consumer Findings – Interest in Brand Discovery, Small Business

Survey Highlights Permanent Shifts in Consumer Behavior

SAN ANTONIO, Feb. 11, 2021: Vericast today announces proprietary survey findings from its Valassis line of business related to evolving consumer behaviors and media consumption in 2021. Vericast is a leading marketing solutions company that delivers actionable insights and operational expertise at scale.

Based on responses from 1,000 U.S. adults, consumers are doing their part to support small businesses, with 53% buying from local restaurants and 33% shopping at local retailers – specifically to support them through the pandemic. Additionally, consumers are more open to exploring new retailers and restaurants amid the pandemic. These behaviors have been driven by valuable offers (28% and 25% for retailers and restaurants, respectively), motivations to try something new (24% and 33%), and convenience/ease of ordering (19% and 25%).

Consumers continue to favor convenience and plan to maintain the accelerated use of pick-up and delivery services post-pandemic. New shopping behaviors adopted as part of their routine in the future, include the increased use of convenient services such as restaurant carry-out (29%), third-party delivery (27%), buy online, pick up in-store (BOPIS) (21%) and grocery delivery (17%).

“The extreme events of the past year led to dramatic shifts in consumer behavior,” said Carrie Parker, SVP of Marketing at Vericast. “People changed the way they live, shop and consume media, and our research shows that consumers are eager to discover new products and services and are desiring convenience and – above all – savings. For marketers, this year it’s critical to really understand your target consumers’ shifting behaviors and motivations and evolve with them, engaging across new media and connecting dots to deliver meaningful experiences and offers that meet their needs in specific moments.”

Additional findings from the survey include:

  • Consumers miss in-store experiences
    • The elements consumers miss most about the in-store experience include browsing/discovering new products (45%), trying on apparel (40%) and testing products in-person (34%).
  • Streaming TV usage is accelerating
    • More than half (57%) of consumers have increased time spent watching streaming TV during the coronavirus pandemic.
  • Fitness resolutions begin at-home
    • While the first two months of each year are often a high-volume month for gym membership sales, only 13% of consumers plan to purchase in-person gym memberships; 12% plan to purchase virtual/at-home workout subscriptions.
    • The top planned purchases for consumers in the self-care and wellness categories over the next two months include stress relief products (23%) and exercise equipment (21%).

About the Survey

To understand shifting consumer behaviors and purchasing decisions, 1,000 consumers were surveyed. All respondents were located in the United States and were over the age of 18. The survey was conducted in December 2020.

About Vericast

Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers.  Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Media Contact
Mary Broaddus

[email protected]

 

Award image

Industry Awards Recognize Power of Solutions and Technology Illumis™, by Valassis, Ties Insights-led Strategies to High-performing Consumer Engagement

SAN ANTONIO, Jan. 26, 2021:  Vericast today announced multiple notable industry awards for its Valassis line of business for its best-in-class technologies, innovative media and robust intelligence, helping marketers deploy more holistic omnichannel marketing campaigns. Vericast is a leading marketing solutions company that delivers actionable insights and operational expertise at scale.

Illumis™, by Valassis, has been named a technology winner in the product category of the 2021 BIG Innovation Awards, presented by the Business Intelligence Group. This annual business awards program recognizes organizations, products and people around the world that are bringing new ideas to life.

Illumis, a multi-patented platform, offers a competitive, data-informed approach to building omnichannel media strategies, fueled by the powerful, predictive intelligence of the Valassis Consumer Graph™. Illumis – according to a Total Economic Impact™ study conducted by Forrester – can lead to 110% increased revenue from ads for clients.

The power of Illumis shined for a Denver La-Z-Boy dealer who sought to drive sales immediately as COVID-19 restrictions were lifted and stores reopened in May 2020. The retailer leveraged predictive data in Illumis to identify high-propensity shoppers in-market, who the company engaged with through display ads and direct mail inserts. Illumis also identified new prospects outside the trade area who received display ads alone. Digital ads extended consumer reach and outperformed industry benchmarks, and overall, the omnichannel campaign drove a 15:1 return on ad spend.

“Building meaningful connections comes down to engaging during high-impact moments, delivering the right message at the right time to the right consumer,” said Susan Lee, Group President, Digital Marketing and Technology Solutions, Vericast. “What makes this challenging for brands is that consumers are constantly adapting to today’s realities, embracing new interests and consuming media differently. We purposefully built Illumis to help marketers keep pace with the evolution of consumer behavior, and it’s rewarding to not only see the results, but also to be recognized in the industry for our work.”

The Illumis platform along with the unique, unified data architecture of the Consumer Graph, was also recognized as a finalist in the Digiday Technology Awards for “best data management platform.”

Additionally, this month, Valassis was named the 2021 Marketing Vendor of the Year at the OnCon Icon Awards for its exceptional products, strong contributions to the marketing community through thought leadership and strides in innovation. This is an additional honor to being named among the Top 25 Marketing Vendor Award finalists, named in the fourth quarter of 2020. Over 10,000 total votes were tallied to determine this year’s winners of the OnCon Icon Awards.

About Vericast

Vericast is a leading marketing solutions company, delivering powerful insights and expertise to help businesses drive commerce and engage with consumers. Together with its major lines of business, Valassis and Harland Clarke, Vericast influences where 120 million households eat, shop, buy, save and borrow each day. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Vericast on LinkedIn and Twitter to learn how its solutions influence purchasing and transaction behavior for the 70,000 businesses it serves directly.

Media Contact
Mary Broaddus

[email protected]

 

PressRelease_InfluencerMarketing

Intelligence Powers Valassis Influencer Marketing, Proven Solution Sets New Industry Performance Metrics

LIVONIA, Mich., Oct. 6, 2020: Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is defining and creating industry benchmarks with its newly introduced influencer marketing solution. Valassis influencer marketing programs drove a 64% higher engagement rate for awareness campaigns and 110% higher click-through rate for traffic campaigns based on 32 consumer packaged goods brands testing nearly 3,000 pieces of content.

“Consumers want to interact with brands in a more experiential way, relying in part, on influencers for brand discovery and digital storytelling,” said Sinead Norenius-Raniere, vice president of influencer marketing and paid social at Valassis. “Effective influencer marketing is both an art and a science, strategically identifying the right influencers, message and channels to reach a receptive audience, and ultimately, inspire purchase decisions. At Valassis, we are able to buy and serve media programmatically via our influencers’ handles, providing brands incredible efficiencies and maximizing their investments. We are also setting new industry benchmarks for influencer media due to our approach and optimization practices.”

Consumers rely on influencers to vet products and make purchase decisions. A recent Valassis survey of 1,000 U.S. consumers found that 51% have purchased a product or service after seeing it used or promoted by an influencer in the past two years. In addition to influencing purchases, 40% of consumers are more likely to trust a brand that features an influencer they know.

Using the power of Illumis™, Valassis Influencer Marketing goes beyond organic reach to engage consumers through programmatic paid social ads. Successfully scaling its solution beyond social media in multichannel campaigns, Valassis identifies the channels a brand’s target audience prefers and adapts the influencer content. Marketers are then able to rapidly test vast amounts of content in real time to best determine what will deliver the highest response.

Hampton Farms, the leading roaster of in-shell peanuts in the United States, realized a seven-fold return on ad spend with the Valassis influencer marketing solution. Fifteen micro-influencers were engaged, creating 62 pieces of authentic, high-impact visual content that was tested and optimized for a campaign aimed at increasing awareness and sales of its seasonal Major League Baseball peanut packages at select retailers. Top performing ads were targeted via display and amplified with paid social ads, delivering over 7.1 million social media impressions (5 million over guaranteed) to in-market audiences and a 0.38% click-through rate (compared to the 0.15% industry average).

Valassis’ unique strategy, technology and scale approach:

  • Provides advice on creative approach and strategy to influencers to ensure they are effective storytellers producing authentic content about a brand. With its stringent vetting process and by leveraging AI-powered technology to identify influencers, Valassis hones in on the content creators that will have the strongest alignment and affinity with a brand’s campaign objectives.
  • Utilizes precise, predictive intelligence from the Valassis Consumer Graph™ to identify ideal consumers. Interests, store visits, purchase preferences, purchase intent and other characteristics are instrumental in developing sophisticated custom audience segments. With these insights, Valassis shines, boosting Facebook targeting with its complementary and robust intelligence. As a Facebook Preferred Marketing Partner for Agencies, this combination uniquely positions Valassis to deliver smarter, more precise targeting that puts authentic content in front of consumers.
  • Unlocks scale by automating manual aspects of influencer media. This includes the influencer permissioning process to then leverage influencer handles for programmatic paid ads delivered and optimized using sophisticated technology. Valassis is able to launch campaigns in record time while simultaneously building and maintaining strong relationships with influencers.

To learn more, please visit valassis.com, or for a deeper dive into Valassis’ approach, view its white paper on how to “Uplevel the Reach and Power of Your Influencer Marketing.”

About Valassis

Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
Vericast
[email protected]
734 591-7375

Valassis Research: Coupons and Discounts Appeal Far Beyond Savings

Consumers Chase Deals to Feel Smarter & Even Buy Fun Things or Experiences

LIVONIA, Mich., Oct. 1, 2020: Valassis, a Vericast business and the leader in marketing technology and consumer engagement, shares additional proprietary research stemming from its annual Consumer Intel Report, illuminating the impact of promotional messages on consumer behavior, enticing consumers to change behavior, as well as shoppers’ perception of “value.”

While marketers historically used promotions to influence consumer purchases, Valassis research reveals that consumers respond to marketing messages beyond savings. Looking for new products and experiences, 56% of consumers find it “exciting” to discover a coupon or discount for a new product or brand they have not previously tried. Forty-five percent of respondents are leveraging coupons or discounts to expand their budgets and their ability to buy “fun things or experiences.”

Marketing messages that include coupons, discounts and social media promotions can also lead to incremental sales. Valassis found that consumers can be highly influenced through incentives such as:

  • 60% of consumers to try a new product
  • 59% to buy something not on their list
  • 54% to make an impulse purchase
  • 46% to change their planned purchase

Making another connection between an offer and brand beyond its financial value, 55% of consumers said they have a more positive impression of stores or brands that offer coupons and discounts. Furthermore, consumers believe that coupons or discounts make them feel like a smarter shopper (69%) and can lead them to choose a brand they would not typically buy (53%), placing even greater value on coupons outside of typical savings.

Valuing time, millennials and parents are more likely to agree that if forced to choose, saving time is more important than saving money. This is true for 68% of parents and 65% of millennials. With this, 71% of parents and 69% of millennials say they need better solutions to save even more time shopping – something for retailers to consider to attract these desired groups of shoppers.

The report examines responses from more than 2,000 U.S. consumers in two separate surveys, noting how their shopping patterns and purchasing decisions have changed within specific categories including food, household goods and health & beauty care products amid the COVID-19 pandemic. The research provides a view into the evolving role value has in our distracted age. The research also offers recommendations on how brands and retailers can stay relevant and top of mind with consumers by gaining insight into what is important to them.

“The modern shopper leads a multi-faceted life. Deals and discounts appeal to their desire for not just saving on their daily needs, but also to try new things and connect to the world around them, a fact that should make providing deals and discounts even more compelling to marketers,” said Michelle Engle, chief marketing officer at Valassis. “But our findings also uncovered that value comes in several forms and consumers want choices that enable them to find what they deem to be valuable. Data and insights, like those from our Consumer Intel Report, help brands identify what is important to their consumers, connect with them and plan for a new yet uncertain normal.”

Additional findings reveal:

  • Mobile takes on a more significant role.
    • The use of smartphones and mobile devices to save on shopping trips increased during the pandemic to 44% vs. 34% in 2019.
    • 87% of online grocery shoppers are now placing an average of 44% of their grocery orders via mobile.
    • 73% of millennials and 67% of Gen Z will switch brands based on a discount notification received via mobile while in the store (compared to 49% of all consumers).
  • Consumers use more resources to plan their in-store grocery trips.
  • The average number of planning touchpoints increased by 15% to 3.9 in 2020 compared to 3.4 in 2019.

To review the full 2020 Consumer Intel Report, download “Chasing Value: The Mind of the Modern Shopper,” or view the report infographic. Additionally, listen to a recorded panel discussion examining “The Mind of the Modern Consumer Packaged Goods (CPG) Shopper” hosted by Matthew Tilley, senior director of marketing, Valassis. The panel includes Meggie Giancola, head of CPG sales and strategy, Valassis; Charlie Brown, vice president, marketing, NCH; and Mike Loyson, N.A. director of value delivery, Procter & Gamble.

About the 2020 Consumer Intel Report

The studies were fielded in the fourth quarter of 2019 and June of 2020 in conjunction with a global, third-party market research firm with proficiency in internet surveys. The sample was derived from an online consumer opinion panel, and all participants were at least 18 years of age and living in the contiguous United States. Consumers were emailed an invitation to participate in the survey and were given three days to complete it. Each survey was closed once 1,000 completed responses (1,042 for the 2019 survey) had been reached. The responses were weighted by factors obtained from national census data to provide appropriate representations of demographic groups at summary levels.

About Valassis

Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

Media Contact

Mary Broaddus

Vericast

[email protected]

734 591-7375

influencer-marketing

Valassis Survey Analyzes the Growing Power of Influencer Marketing Today

Consumers Weigh in on Impact From Pandemic and Connection to a Brand’s Values

LIVONIA, Mich., Sept. 24, 2020: Valassis, a Vericast business and the leader in marketing technology and consumer engagement, today released new proprietary consumer research, examining the increasing power of influencer marketing in today’s climate. Consumers’ changing patterns due to the pandemic and heightened awareness of social injustice and systemic inequality have resulted in new opportunities for brands to drive a connection with consumers.

Since the beginning of the coronavirus pandemic in March, 21% of consumers have made an influencer-motivated purchase for the first time. Valassis’ recent Consumer Intel Report shows 35% of consumers made an unplanned purchase based on something they saw on social media as consumption of these channels has increased during the pandemic. Valassis surveyed 1,000 U.S. consumers to gain insight into what motivates them to engage with social influencers, a market that is expected to grow to $15 billion by 2022.

Additionally, the heightened awareness around social injustice has impacted the way consumers engage with influencers. For example, 36% of influencer-following consumers say they are following a more diverse set of influencers than before, and 32% surveyed have purchased more products/services from businesses that are endorsed by influencers from different racial and cultural backgrounds.

Emphasizing the importance of engaging the right influencer, the research found that 40% of consumers are more likely to trust a brand that features an influencer they know. Twenty-five percent say their perception of brands is shaped by the influencers that endorse them and this is more evident among 25 to 34 year olds, with 39% agreeing.

A rigorous vetting process for influencers and content creation is critical to maximize a brand’s effectiveness and reputation. According to the survey, 65% of consumers say they would stop following an influencer if they do or say something that does not align with their personal ethics and values. This is important for marketers as value alignment also contributes to loyalty and sales. Previous research shows 43% of consumers are more likely to buy products from companies whose values match their own.

“Influencers humanize brands, providing a unique opportunity to make a genuine connection with consumers,” said Sinead Norenius-Raniere, vice president, influencer marketing and paid social, Valassis. “The interplay among consumers, influencers and brands suggests the purchasing journey is highly emotional, spurred by real-time online conversations. Knowing which content performs best through rapid influencer media testing is essential to bring influencer content to life across smarter, multichannel campaigns that also include print, display, email and in-store advertising.”

AI-powered technology can help identify influencers whose brand and interests align with campaign objectives, based on purchase patterns, retailers, brand and product affinities, Norenius-Raniere pointed out. Equally important in the campaign process, she said, is building sophisticated custom audiences, based on predictive consumer intelligence and influencer look-alike audiences.

The opportunity to engage consumers is growing. According to the survey, 51% of consumers have purchased a product or service after seeing it used or promoted by an influencer in the past two years.

For further insights on influencer marketing, please visit valassis.com.

About the Survey
Valassis surveyed 1,000 consumers to understand their engagement with influencers and the impact of influencer marketing. All respondents were located in the United States and were over the age of 18. The survey was conducted in August 2020.

About Valassis

Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
Vericast
[email protected]
734 591-7375

Illumis

Valassis Launches Illumis™, Integrating Technology & Media Proven to Accelerate Commerce

Forrester Report Showcases 110% Revenue Increase for Marketers Using Illumis

LIVONIA, Mich., Sept. 10, 2020: Valassis, a Vericast business and the leader in marketing technology and consumer engagement, introduces Illumis™, a transformative marketing platform that combines best-in-class technologies, innovative media and robust intelligence, to enable marketers with the ability to directly tie insights-led strategies to high-performing consumer engagement.

Consumers are continuously adapting to today’s realities and developing new interests while interacting with different media formats. Given shifting consumer behaviors and a rapidly evolving business landscape, marketers are challenged to efficiently build strategies that seamlessly connect insights to marketing execution that motivate the right consumers, reach new audiences and drive growth. Using intelligence from the award-winning Valassis Consumer Graph™, the company architected Illumis with multiple patents to drive results and accelerate commerce. It is a single platform that unifies the disparate tools marketers have to manage and balance when creating campaigns.

“Illumis uses the industry’s smartest technology and unique insights to illuminate new opportunities for marketers to drive results in a unified platform that simplifies the unnecessary complexity and cost of marketing technologies,” said Cali Tran, president and chief commercial officer, Vericast. “Predicting intent and motivating consumers across multiple media channels are Valassis’ core strengths, and our clients depend on our advanced marketing solutions as they adjust their strategies and budgets to manage back to growth. We take their trust in us seriously and are proud to do our part in rebuilding our economy by enabling consumer savings and client revenue growth through our technology, marketing, data science and amazing client teams.”

Forrester conducted a Total Economic Impact™ (TEI) study that evaluated the potential financial impact and return on investment (ROI) for brands using Illumis. The study validates how a single, unified platform helps customers boost sales versus using multiple, disparate technologies. The benefits are based on interviews with four industry-leading clients who switched their digital marketing to Illumis. Clients experienced a 110% increase in revenue from ads and nearly 4:1 incremental return on advertising spend. Illumis features:

  • Powerful intelligence for marketers to discover new high-value markets, targets and ways to reach consumers.
  • High-impact reach with the ability to identify media best suited for each audience and to act on that intelligence in channels and moments that best motivate purchase.
  • Optimized results, continuously improving to deliver moments of discovery for consumers and growth for marketers.

Learn more about how Illumis can drive national and local omnichannel marketing programs more effectively.

About Valassis

Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

 

Media Contact

Mary Broaddus
Vericast
[email protected]
734 591-7375

PressRelease_ConnectedAnalytics

Valassis Introduces Connected Analytics – Powerful Holistic Consumer & Market Intelligence Solution

Provides Brands Improved Campaign Guidance Amid Rapidly Changing Consumer Landscape

LIVONIA, Mich., Aug. 18, 2020: Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is launching a new insights-based solution – Connected Analytics – that uniquely combines proprietary data and sales insight to fuel omnichannel marketing strategies designed to maximize ROI and profitability.

Through the combination of patented Valassis Consumer Graph™ intelligence, proprietary coupon redemption and permissioned client sales data, Connected Analytics provides brands with an expanded understanding of the promotion landscape, presenting greater holistic insights to motivate consumer purchase. Valassis partners with consumer packaged goods (CPG) brands by utilizing this comprehensive data asset to determine high and low opportunity segments. This enables brands to create targeted, influential, media-agnostic campaigns based on demographics, interest and other characteristics, effectively optimizing savings and media mix strategies at the national and retailer levels.

Leading CPG brands with early access to this solution have applied Connected Analytics, powering incremental lift in sales and redemption. Additionally, by capitalizing on what drives the highest engagement, CPG manufacturers can then reinvest budget dollars in other ways, such as digital amplification of free standing insert (FSI) coupons or additional FSI programs, to maximize results with the same spend.

“Recently, we’ve seen significant shifts in consumer buying and media consumption patterns,” said Meggie Giancola, Head of CPG Sales and Strategy, Valassis. “These changes are dynamic, with fluctuations happening in ecommerce and in-store, requiring marketers to reorient their strategies to continue delivering meaningful connections with consumers. With this advanced solution, Valassis applies strategic guidance as a critical intelligence partner to provide a holistic view of current brand performance at retail with systematic approaches to optimize for success.”

Additional benefits of Connected Analytics include the ability to:

  • Identify untapped audiences: Leverage shopper profiles to motivate discovery and drive household penetration, tapping new audiences and revenue. Recent Valassis research shows 61% of consumers can be inspired to try something new if presented a relevant coupon or discount.
  • Spend funds more efficiently: Reinvest funds to the most relevant tactics without increasing costs by focusing on ideal markets or stores and audiences.
  • Optimize media mix: Execute campaigns using the right combination of media, based on real-time consumption patterns, to drive shoppers toward purchase.
  • Realize stronger performance:  Develop multichannel media plans that ensure brands are in the right place, at the right time, with the right tactics for better results.

Learn more about Connected Analytics.

About Valassis

Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
Vericast
[email protected]
734 591-7375

TheSammy-2020-AWARD-LOGO

Valassis Consumer Graph™ Earns Prestigious Product of the Year Honors

Consecutive Wins for MarTech Program Speak to the Power of Insights

LIVONIA, Mich., Aug. 4, 2020Valassis, a Vericast business and the leader in marketing technology and consumer engagement, today announces that for the second consecutive year the Valassis Consumer Graph™ has received recognition as Product of the Year in the Business Intelligence Group’s 2020 Sales and Technology Marketing Awards program. Also known as the Sammys, the awards honor organizations and products helping to solve the most difficult challenges businesses have connecting and collaborating with prospects and customers.

The Valassis Consumer Graph connects online and offline signals to understand consumers more fully and predict what motivates them to act. Valassis’ exclusive consumer insights enable brands to connect with their ideal audiences when and where it matters, delivering smarter multichannel campaigns that drive proven results.

The multi-patented proprietary technology offers the ability to gauge real-time shifts in consumer behavior and needs at scale. By leveraging its Consumer Graph and award winning marketing intelligence, Valassis helps illuminate consumer patterns and behaviors so that marketers can learn from the insights and connect with consumers in relevant and timely ways.

The analytical power of these insights has driven impressive results for brands, including a Papa John’s franchisee in California. In the face of the pandemic, the franchisee partnered with Valassis to launch a targeted campaign with the goal of driving sales to help keep its business open and retain employees. Using predictive intelligence from the Valassis Consumer Graph – including location and behavioral data – high-value neighborhoods containing a high volume of QSR users and customers of other top pizza brands were identified and incentivized. A multichannel advertising strategy, sending Dynamic Mobile ads to neighborhoods already receiving RetailMeNot Everyday™ Direct Mail Inserts resulted in a 14.3% sales lift year-over-year – despite challenges of operating during the pandemic.

“Our data scientists and engineers built the innovative, integrated technology stack that combines nearly 50 years of offline household-level buying knowledge with over 10 years of online behavior trends to help our clients more fully understand consumer behavior and intelligently target across channels,” said Michelle Engle, chief marketing officer, Valassis. “Brands have come to rely on the Valassis Consumer Graph to power every step of their campaigns and this recognition reflects the talent and innovation of our team.”

Using patented analyses and rich text mining on over 110 billion signals every day, the Consumer Graph allows Valassis to uncover shopper intent, anticipate needs and build an ideal audience tailored to reach
specific campaign goals. Valassis translates data signals into insights that help clients craft high-performing marketing strategies.

“We are proud to reward and recognize Valassis for their innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, chief nominations officer, Business Intelligence Group. “It was clear to our judges that their dedication and innovation will improve how we all connect with the brands we love.”

Learn more about the Valassis Consumer Graph.

About Valassis
Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
Valassis
[email protected]
734 591-7375

CIR_Press Release

Valassis Research: Gen Z – Chasing and Redefining Value in Multiple Ways

New Data Illuminates Fresh Opportunities as Behaviors Shift

LIVONIA, Mich., July 29, 2020: Valassis, a Vericast business and the leader in marketing technology and consumer engagement, today released its annual Consumer Intel Report, “Chasing Value: The Mind of the Modern Shopper.” The annual report examines responses from more than 2,000 U.S. consumers in two separate surveys, noting how their shopping patterns and purchasing decisions have changed within specific categories including food, household goods and health & beauty care products amid the COVID-19 pandemic. The findings point to actionable insights at a time when brands are adjusting their approaches in building meaningful connections with consumers to drive increased engagement.

The impact of the pandemic has led to a noticeable shift in consumer behaviors, including an expanded awareness when it comes to savings and value. According to the survey, 70% of consumers have increased saving behaviors and 76% expect these new behaviors to continue over the next year, reinforcing the concept that the consumer adaptation to be more savings oriented will be more permanent vs. temporal. Brands and marketers need to shift and adjust their long-term engagement strategies to reflect these new market conditions.

In addition to monetary value, consumers – especially younger generations – place increasing emphasis on identifying and connecting with a brand’s corporate values. For example, 43% of all consumers say they are more likely to buy products from companies whose values match their own. Important among younger generations, this is true for 55% of millennials and 47% of Gen Z consumers. As younger generations – especially Gen Z – garner increasingly more buying power, brands and marketers must prioritize impactful engagements to build lasting relationships.

“The modern shopper is resilient, quick to adopt online shopping options and actively seeks value,” said Michelle Engle, chief marketing officer at Valassis. “For brands to spark consumer discovery, they must connect consumers with marketing at precise moments to accelerate a purchase. Our findings help illuminate a path forward as brands re-establish their relationship with the consumer. With the right tools to fully understand consumer behavior – including the strong desire for savings and a flexible, seamless shopping experience – brands can deliver on consumer needs and buying intentions as well as tap into what motivates them.”

According to the survey, marketing messages that include coupons, discounts and social media promotions have the potential to shorten the path to purchase:

  • 61% indicated coupons or discounts can inspire them to try a new brand and 54% said it would lead them to make an impulse purchase.
  • 60% indicated receiving a coupon or discount speeds up their decision to make a purchase.

Key takeaways from the report show:

  • Consumers lean into savings – while planning and post-purchase
    • 76% of all consumers compare prices between brands using printed store circulars and 71% do so using online circulars.
    • 51% of millennials and 43% of Gen Z consumers scan receipts with their mobile device to receive cash back or points post-purchase (compared to 31% of all consumers).
  •  Brand values matter to consumers
    • 71% of consumers are more likely to purchase from a brand or store they trust.
    • 48% of all consumers say they are inclined to be loyal to a brand or store that shares its efforts to be environmentally responsible or has sustainable/ethical business practices.
  • An eagerness for shared experiences
    • 45% of millennials and 33% of Gen Z share brand reviews including details of how much they saved (compared to 23% of all consumers).
    • 35% of all consumers note they’ve made an unplanned purchase based on something they saw on social media (a 5 percentage point increase from 2019).
    • A willingness to treat themselves
    • Overall, 35% of consumers consider themselves to be predominantly impulse shoppers (up from 28% in 2019). When consumers make impulse buys in-store, 43% say that it’s out of a desire to “treat themselves.”
    • Despite the ongoing pandemic, 45% of consumers are expanding their budget and ability to buy fun things or experiences by using coupons and discounts.

To review the full 2020 Consumer Intel Report, download “Chasing Value: The Mind of the Modern Shopper.”

About the 2020 Consumer Intel Report
The studies were fielded in the fourth quarter of 2019 and June of 2020 in conjunction with a global, third-party market research firm with proficiency in internet surveys. The sample was derived from an online consumer opinion panel, and all participants were at least 18 years of age and living in the contiguous United States. Consumers were emailed an invitation to participate in the survey and were given three days to complete it. Each survey was closed once 1,000 completed responses (1,042 for the 2019 survey) had been reached. The responses were weighted by factors obtained from national census data to provide appropriate representations of demographic groups at summary levels. This annual report was recently re-branded by Valassis and was formerly known as the Coupon Intelligence Report.

About Valassis
Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
Valassis
[email protected]
734 591-7375