2K18 Coupon Intelligence Report Findings Help Define Today’s Modern Shopper

LIVONIA, Mich., April 19, 2018: Valassis, a leader in activating consumers through intelligent media delivery, will share information at the Industry Coupon Conference about how consumers shop and interact with technology. Grocery options continue to expand, creating disruption in the industry while also delivering greater choices.

In a conference session, Frank Kroger, Vice President, Client Marketing, Valassis, will present new Valassis research on modern shoppers and their quest for savings from the recently released 2K18 Coupon Intelligence Report. With 94 percent of consumers surveyed indicting they use coupons, Kroger will take a closer look at usage of this widely accepted savings tool by millennials, millennials with children and parents, while sharing generational findings such as:

  • 69 percent of millennials with children research product ratings and reviews before making a purchase (vs. 43 percent of all consumers);
  • 63 percent of parents try to shop at local/neighborhood stores (vs. 55 percent of all consumers); and
  • 50 percent of millennials say they always or very often use coupons, a significant increase from 41 percent in 2016.

“By anticipating behavior, retailers and brands can activate consumers to optimize results,” Kroger said. “All of the options available to consumers impact where they shop and what motivates them. They have more tools than ever before to get information, make lists and save money.”

With 66 percent of those surveyed saying they use a combination of paper and paperless coupons, Kroger points out, today’s shopper is an omnichannel one, seeking savings across channels. Additionally, savings app use is increasing with 56 percent using grocery/drug/mass merchant store apps and 46 percent using cash back/points apps.

Consumer insights, emerging trends, expert panels and case studies will be presented at the conference April 24 through 26, hosted by the Association of Coupon Professionals (ACP).

For more findings from the 2K18 Coupon Intelligence Report, check out our infographic.

About Valassis

Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their familiesValassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

 Media Contact

Mary Broaddus
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