Vericast’s Illumis™ Platform Receives Multiple Industry Awards

Illumis Earns Product-of-the-Year Honors, Influencer Marketing Innovation

SAN ANTONIO, Aug. 16, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, has been recognized with multiple industry awards for products within its Valassis line of business.

Illumis™, a proprietary, multi-patented digital marketing platform that seamlessly combines intelligence, media and technology, won Product of the Year in the 2021 Sales and Marketing Technology Awards program, also known as “The Sammys.” The Sammys recognize the technologies and organizations helping to solve the challenges companies have connecting and collaborating with prospects and customers.

Illumis also recently earned a Bronze Stevie® Award in the marketing/public relations solution category in the 18th Annual International Business Awards. The judges honored Illumis as a winning solution for consumer engagement and a powerful illustration of the successful integration of technology, media and insights to increase strategic decision-making capabilities. Winners will be celebrated during a virtual ceremony on December 8.

Illumis allows marketers to apply insight-led strategies to high-performing consumer engagement for more effective, efficient campaigns. Illumis offers a best-in-class, data-informed approach to omnichannel media buying, fueled by the predictive intelligence of the two-time award-winning Valassis Consumer Graph™.

Finally, Vericast was named a winner for influencer marketing innovation in the MarTech Breakthrough Awards, which showcases standout technologies and services that are revolutionizing how brands exceed consumer expectations. The Valassis Influencer Marketing solution is powered by Illumis and was recognized for successfully scaling beyond social media in multichannel campaigns and applying a custom approach to evaluate, find and connect with the best influencers for a brand.

Valassis Influencer Marketing programs have increased engagement of awareness campaigns by 64%, driving 110% higher click-throughs for traffic campaigns based on 32 consumer packaged goods brands testing nearly 3,000 pieces of content.

“It’s clear that Illumis is solving a real challenge for today’s marketers by spotlighting the media that will achieve the best results for each given campaign,” said Susan Lee, Group President, Digital Marketing and Technology Solutions at Vericast. “The transformative platform helps marketers drive influencer and other marketing innovation while keeping pace with the evolution of constant shifting consumer behavior.”

These award wins follow a recent Stevie American Business Awards honor earlier this year, in which Vericast received Gold status for Illumis in the marketing solutions category. To learn more, visit Illumis.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™Household Connect ™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

Media Contacts
Mary Broaddus
Dave Darovitz
[email protected]

 

 

Vericast Back-to-School Surveys Finds Parents Eager to Spend

Back-to-School Outlook Reveals Marketing Strategies to Harness Optimism and Value Mindset

 SAN ANTONIO, Aug. 5, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, released its 2021 Back-to-School Outlook today highlighting parent sentiment and the opportunity for retailers to influence purchasing behavior this back-to-school season.

Backed by proprietary data from Vericast’s Valassis line of business, the 2021 Back-to-School Outlook is based on responses from over 800 parents of K–12 or college students. The study indicates that parents are “savvy-pragmatists” energized by the future and eager to spend but looking to shop smart.

Just over half (54%) of parents believe they will spend more on readying children for school. And while 60% of parents are interested in spending more on their children to make the start of this school year special, the impact of challenging economic conditions resulting from a global pandemic is driving a renewed focus on value with a clear desire for deals, discounts and sales year-round.

The study also showed the in-store experience will play an integral part in back-to-school shopping, with the majority of respondents indicating they plan to shop only or mostly in-store for everything from clothing and accessories to supplies and electronics.

These findings reveal there is tremendous opportunity for marketers to influence back-to-school purchasing with compelling coupons and discounts delivered in the right channels for parents. Marketers can also address the need for convenience and exceptional in-store shopping experiences by identifying new ways to expedite purchases and add value before and during the path to purchase.

“This back-to-school season is a milestone for many parents as some students return to in-person learning for the first time in over a year,” said Sarah O’Grady, Vice President of Brand Marketing at Vericast. “This presents the ultimate opportunity for marketers and retailers to listen and respond to the needs of parents. Retailers who make the right moves now could ensure a lifetime of loyalty from grateful parents who seek empathy and prioritize value and safety during a time of uncertainty.”

To view the entire study, download the 2021 Back-to-School Outlook.

 

About the Study

The Vericast Awareness-to-Action Study is an ongoing study fielded in conjunction with Prosper Insights & Analytics, a global market research company. The sample was derived via an online survey and all participants were at least 18 years of age and living in the contiguous United States. The data included in this report was fielded June 1 through June 6, 2021 to more than 800 parents of K–12 or college students. Data is balanced by age and gender.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

 

Media Contacts
Mary Broaddus
Dave Darovitz
[email protected]

Vericast Study Sees More Socially Conscious Consumer, Cautious Return to Normal

2021 Consumer Intel Report Reveals How Marketers Can Capitalize on a New Paradigm

 SAN ANTONIO, July 28, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, today announces proprietary data from its Valassis line of business, providing a snapshot into how American consumers are feeling and behaving as COVID-19 restrictions ease. The 2021 Consumer Intel Report, which is based on responses from over 1,000 U.S. adults, indicates that while consumers’ habits, perceptions and expectations have changed, there is an opportunity to capitalize on their desire to return to “normal,” but with cautious optimism.

As marketers look to align with this new paradigm, they must understand and cater to consumers’ current sentiment. For example, the survey findings point to the rise of a more conscious consumer — with 52% of respondents saying it is important that the brands they purchase from have values aligning with their own. In addition, 72% of millennial parents are more likely to be loyal to a brand or store that shares its efforts to be environmentally responsible or has sustainable or ethical business practices. Sustainability is worth a financial commitment for some — 63% of millennials are willing to pay more for sustainable products.

The in-store experience is going to become more critical than ever as consumers are eager to return and engage more closely with the brands they buy from. Shopping indoors performed better than most other indoor activities in terms of comfort level among respondents (49% said they are comfortable). The survey also found that 74% of consumers prefer to buy products that they need to smell, touch or feel in-store. Retailers can capitalize on this behavior with more seamless experiences and well-timed discounts.

In 2020, while online shopping increased significantly across food, household goods and health and beauty care products, it has nearly gone back to 2019 levels across these categories. For example, our survey found that 18% of consumers said they do all their food shopping online compared to 29% indicating this in 2020. At the same time, the shift to online shopping — largely driven by the pandemic — did generate first-time online shoppers, creating new opportunities for brands.

“There is a clear willingness among consumers to return to pre-pandemic activities, albeit tempered with some caution,” said Sarah O’Grady, Vice President of Brand Marketing at Vericast. “The challenge for brands now is to respect the caution while galvanizing action. With our survey results in mind, there are four definitive ways for marketers to generate authentic customer engagement: use messaging that conveys forward momentum, promote health and safety measures, demonstrate a social conscience and take advantage of in-store retail with promotions and experiences.”

Additional key takeaways from the report include:

  • Saving is still king
    • 72% of consumers said they increased their saving behaviors during COVID and 82% of those people told us they anticipate those behaviors to continue over the next year.
    • The majority (82%) of respondents said the most important thing when shopping for grocery products is to save the most money by going to a store with the lowest price.
    • Over half (52%) of consumers said a sale will drive an impulse purchase.
    • Affluent shoppers get excited by coupons, too: 79% said they use coupons when planning their shopping and the same percentage said it’s exciting to discover a discount on a product they were already planning to buy. Most use both paper and digital coupons/discounts and 64% say coupons/discounts speed up their decision to purchase. 
  • Familiarity, trust and authenticity matter
    • Following a period of uncertainty, consumers are now seeking out stability and familiarity. In fact, 67% said they prefer a brand or store that provides a consistent experience.
    • 56% said they typically purchase from brands they’re familiar with because of their brand communications. 
  • Housing boom creates opportunity
    • 75% of millennial parents, 73% of parents and 69% of millennials have purchased home comfort items within the last six months with more than half (52%) of all consumers intending to make a purchase in the next six months.
    • 63% of millennial parents, 59% of parents and 55% of millennials said they’re spending more time and/or money improving their home.
  •  Restaurants must adapt
    • There is a degree of caution about returning to restaurants with 61% of parents, 60% of millennial parents and 55% of millennials comfortable dining outside.
    • 63% of consumers say they are more comfortable ordering carryout or delivery than dining inside at a restaurant.

 To view the full 2021 Consumer Intel Report, download “The cautious return to a new world.”

About the Study
The study was fielded by Valassis Feb. 18, 2021 through March 4, 2021 in conjunction with a global, third-party market research firm with proficiency in internet surveys. The sample is nationally representative and was derived from an online consumer opinion panel, and all participants were at least 18 years of age and living in the contiguous United States. The survey was closed once 1,004 completed responses had been reached.

About Vericast
Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

Media Contacts
Mary Broaddus
Dave Darovitz
[email protected]

Vericast Announces High-Impact Enhancements for CTV

Includes High Match Rate, Advanced Privacy Control and Dynamic Creative

SAN ANTONIO, July 14, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, is announcing enhancements to its Connected TV (CTV) solution from its Valassis line of business. The upgraded features empower brands to reach their ideal audiences through proprietary customer data, a unique Household Connect™ approach and dynamic creative personalization.

Household Connect is a key element of the Valassis Consumer Graph™, which uniquely links data to a digital household in a manner that respects consumers’ privacy choices. This powerful approach is what enables Vericast to tap into billions of behavior and location signals to identify high-intent consumers across 120 million households for its Valassis CTV solution. This industry-first approach to creating digital households also allows CTV campaigns to drive real business results.

For example, when onboarding a customer’s first-party data, brands can quickly and accurately create an addressable audience, achieving up to an 80% match. After engaging this audience across top CTV platforms and over-the-top (OTT) channels, the company can tie ad frequency to real-world performance through a unique, closed-loop, matchback analysis.

In addition, brands can boost engagement by delivering high-impact, dynamic advertising that cuts through the clutter with relevant content based on customer demographics, nearest store location, interests, the weather and more.

“Today, brands should take full advantage of CTV to amplify their campaigns, tapping into the channel’s increasingly powerful and effective targeting capabilities and high engagement,” said Michelle Engle, Chief Product Officer, Digital Marketing & Technology Solutions at Vericast. “There has been a paradigm shift from traditional TV to streaming services with our data showing that 70% of U.S. adults are currently using streaming services. We have seen incredible growth with our rich intelligence and innovative features making CTV ads shoppable. Further, the valuable campaign insights we provide feed into future programs.”

Additional features include:

  • Automated content recognition: Allows marketers to retarget audiences (via social media, display or offline channels) from a brand’s current TV ad during or after ad exposure to increase campaign effectiveness.
  • OTT exposure retargeting: Enables brands to retarget anyone who has been exposed to a CTV or OTT advertisement.
  • Ad fraud monitoring: Includes pre-screening and incorporation of Interactive Advertising Bureau (IAB) spiders and bots’ lists, IP blocking, elimination of excessive impressions and abnormal activity, and removal of fraud due to suspicious activity.

Learn more about how to reach the streaming TV audience with digital precision and impactful ads with the Valassis CTV solution.

About Vericast
Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers. Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Media Contact
Mary Broaddus
[email protected]

Vericast’s Illumis™ Platform Wins Gold in Prestigious Stevie® Awards

Vericast’s Illumis™ Platform Wins Gold in Prestigious Stevie® Awards

Multi-patented Marketing Platform Connects Intelligence, Media, Technology

SAN ANTONIO, June 29, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, today announces Illumis™, its transformative marketing platform, is a Gold winner in the 2021 Stevie® American Business Awards.

Illumis, a Valassis solution, received the highest honor in the marketing solutions category. A record-breaking 3,800+ nominations from organizations of all sizes and virtually every industry were submitted for consideration in this highly competitive, premier business awards program.

Illumis brings together intelligence, media and technology in one seamless, multi-patented platform, allowing marketers to directly tie insight-led strategies to high-performing consumer engagement. It offers a competitive, data-informed approach to omnichannel media buying, fueled by the predictive intelligence of the two-time award-winning Valassis Consumer Graph™.

Built in-house, Illumis achieved Gold status largely due to the business impact it has delivered to clients. For instance, the solution enabled olive oil company Filippo Berio to increase household penetration and drive in-store sales at key retailers throughout the pandemic. Using data from Illumis, a display advertising campaign targeted high-intent consumers who grocery shop in-store, omnichannel and use delivery, with consumer profiles continuously optimized using real-time sales. The campaign ran in two flights, spaced one month apart, and outperformed both viewability and click-through-rate benchmarks. Both flights of the campaign drove a 6% sales lift at a key retailer, surpassing the benchmark of 1.1% – 5.7%.

“With more data and tools than ever, there are significant challenges around the fragmented nature of today’s marketing technologies,” said Susan Lee, Group President, Digital Marketing and Technology Solutions at Vericast. “The Illumis integrated platform solves those pain points by delivering multichannel engagement using an architecture that connects intelligence, media and technology, helping companies discover opportunities and inspire action. We have seen the positive effect Illumis has on brands every day to achieve more, and it is incredibly rewarding for the solution and its impact to be recognized industry-wide.”

Stevie American Business Award winners will be honored in a virtual awards ceremony on June 30.

Learn more about Illumis.
About Vericast
Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers. Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Media Contact
Mary Broaddus
[email protected]

Vericast Shares Current Insights Illuminating Consumer Optimism, Anxiety, Resilience

Consumer Optimism Outlook Study Reveals Value of Human Connection and Importance of Trust

SAN ANTONIO, June 8, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, shares new insights for marketers from its Valassis line of business that provide a noteworthy glimpse into consumers’ cautious optimism about the year ahead.

Based on responses from over 1,000 U.S. adults about their current circumstances and behavior as well as their outlook, a majority believe that life will get better and return to some kind of normal in the coming year. Most are expecting the changes resulting from COVID-19 to remain and have adapted their shopping behaviors and lifestyles, according to findings shared in the 2021 Consumer Optimism Outlook Study.

Of course, there is nuance to this generally positive outlook, with consumers divided along generational lines. Baby boomers represent the smallest share of respondents who are optimistic that life will return to normal this year (39%), while 55% of millennials and 59% of millennial parents feel that it will.

The Consumer Optimism Outlook also reveals new shifts in brand loyalty, confirming that consumers increasingly want to feel a sense of consistency and trust with the brands they choose to purchase from. The share of consumers that said they are more likely to purchase from a brand or store they trust has significantly increased from 71% in 2019 to 76% in 2021. Corporate social responsibility (CSR) efforts and sustainability matter now more than ever as well, with 54% of respondents saying they are more likely to be loyal to a brand that has sustainable and ethical business practices.

“Consumers want to be optimistic, but at the same time, there’s reticence,” said Sarah O’Grady, Vice President of Brand Marketing at Vericast. “To successfully engage with consumers in their current state of mind, brands should offer them familiarity, authenticity and meaningful savings due to the economic disruption caused by the pandemic. Digital will continue to grow in importance, but so will the value of personal connections. Marketers can win with messaging rooted in humanity, via channels that cut through the noise in the moments that matter.”

Additional takeaways from the study include:

  • Economic disruption is affecting consumer outlook and spending
    • Nearly half of consumers said their income was negatively impacted by COVID in 2020 and the vast majority of those expect the impact to continue in 2021.
    • There was an increase from 23% in 2020 to 31% in 2021 in the number of consumers who consider themselves price-conscious while shopping for consumer packaged goods (CPG) and groceries.
    • A majority (72%) of consumers increased their saving behaviors during COVID and almost all of them plan to continue the habit.
    • With money tight for many consumers, communicating with deals, savings and benefits will be key.
  • Consumers have acclimated to life at home and staying local
    • Almost two-thirds of consumers said they are content with staying home more and 61% are watching more streaming videos and TV shows.
    • 65% of consumers feel it’s important to support local restaurants.
    • Marketers should focus efforts on engaging with consumers in home through channels like direct mail, Connected TV (CTV) and online, with offers that are nearby and local.

Learn more about where consumers are feeling the most comfortable and positive in the 2021 Consumer Optimism Outlook Study.

About the Study
The study was fielded by Valassis Feb. 18, 2021 through March 4, 2021 in conjunction with a global, third-party market research firm with proficiency in internet surveys. The sample is nationally representative and was derived from an online consumer opinion panel, and all participants were at least 18 years of age and living in the contiguous United States. The survey was closed once 1,004 completed responses had been reached.

About Vericast
Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers. Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Media Contact
Mary Broaddus
[email protected]

Vericast Introduces Household Connect™, an Industry-first Targeting Approach

No Cookies or Device IDs!

SAN ANTONIO, May 18, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, today announces the launch of Household Connect, a digital solution from its Valassis line of business, that uniquely connects data to a digital household in a manner that respects consumers’ privacy choices. Household Connect will be a key element of the Consumer Graph award-winning technology that enables brands to anticipate intent and intelligently engage with their best audience.

Following recent major privacy shifts in the industry, many brands are facing the sudden challenge of accurately targeting consumers without using cookies. Household Connect’s exclusive, patent-pending targeting approach is not reliant on cookies or device IDs. Household Connect examines relationships between devices based on their behaviors to create digital households. By associating digital households with physical addresses, we can reach like-minded consumers across both print and digital media. The solution is built to scale and targets large audiences of consumers in highly relevant ways, despite having fewer identifiers to work with.

“In the world of advertising technology, the only constant is change,” said Michelle Engle, Chief Product Officer, Digital Marketing & Technology Solutions at Vericast. “We have spent over a decade laying the groundwork and investing in technology that is purpose built to adapt to current and future industry changes. This approach has allowed us to rapidly evolve our marketing technology amidst changing regulations to continue helping our clients reach their consumers in highly resonant ways. With Household Connect, we are grounding our technology in the digital household, empowering marketers to continue to deliver relevant, personalized targeting in a privacy-preserving and scalable manner.”

Household Connect provides the power and flexibility that today’s businesses need to:

  • Engage the right customers in a way that respects their privacy choices
  • Connect to consumers across channels to build meaningful experiences
  • Expand targeted customers by finding more like them across marketing channels

Learn more about Household Connect.

About Vericast
Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers. Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Media Contact
Mary Broaddus
[email protected]

Save-Woman

Vericast Survey: How Deals Play a Role in Return to Pre-pandemic Activities

Savings Bring Emotional Payoff, Drive Excitement Especially for Younger Consumers

SAN ANTONIO, April 29, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale – in concert with its newly branded leading direct mail package Save that reaches over 75 million households nearly every week – today announces proprietary survey findings related to consumer sentiment around the use of coupons and discounts.

Based on responses from 1,000 U.S. adults, coupons and discounts are accelerating consumers’ return to pre-pandemic activities, with 64% of consumers noting that coupons or discounts would encourage them to take part in gatherings or group activities this summer including dining out, hosting a barbecue, seeing a movie at a theater, or playing mini golf. Additionally, 9 in 10 plan to use a coupon or discount in the next six months for grocery (70%), restaurants/dining (64%) and beauty/grooming (37%).

Coupons and discounts are also driving consumers to discover new businesses. In fact, 62% of adults reported having shopped at a brand, retailer or restaurant for the first time in the past year due to a coupon or discount. This aligns with consumer spending overall, with 83% of individuals saying they made at least one purchase over the last six months because of a coupon or discount.

“Now more than ever, consumers are placing an increased value on discounts and savings as they look to return to normalcy,” said Sarah O’Grady, Senior Director of Brand Marketing, Vericast. “Brands that take advantage of this sentiment will connect more deeply with consumers and maximize their brand visibility. Heading into the summer months, there is a significant opportunity for businesses to acquire new customers and strengthen relationships with current ones by delivering relevant offers for the products and experiences consumers want right now.”

Additional findings from the survey include:

  • Using coupons and discounts lead to an emotional reward
    • Almost half of consumers (43%) report feeling “excited” when they save money using a coupon or discount; more than half (51%) report feeling “satisfied.”
    • Younger generations feel the emotional payoff even more, with 59% of consumers aged 25-34 saying they feel “excited” by savings.

 

  • Coupons and discounts inspire people to stay in touch
    • 67% of consumers have used a coupon or discount to purchase or send gifts to family, friends or colleagues in the past year.
      • This is especially true for younger generations, with 85% of consumers aged 18-24 saying they used a coupon to purchase a gift at least once in the past year.
    • 43% of consumers are more inclined to purchase a gift online and have it delivered to the recipient when a coupon or discount is offered.

 

  • Deals are central to summer events
    • Consumers are planning to use coupons or discounts to celebrate summer holidays, with 58% likely to capitalize on Memorial Day (40%), Independence Day (40%) and Labor Day (33%) deals.

 

  • Coupons or discounts are used by consumers who have an active dating life
    • 78% of consumers and 84% of Gen Z (age 18-24) currently dating say they would use a coupon or discount on a date at a restaurant.
    • Over one-third (36%) of dating consumers aged 35-44 say they are likely to use a coupon or discount on a first

 

To maximize a brand’s visibility and boost sales with engaging coupons and discounts, learn more about Save Direct Mail and the Save Free-standing Insert. Consumers can also sign up to be notified when an opportunity to save big pops up and follow Save on Facebook and Instagram.

About the Survey

To understand consumer sentiment around the use of coupons and discounts, 1,000 consumers were surveyed. All respondents were located in the United States and were over the age of 18. The survey was conducted in April 2021.

About Vericast
Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers. Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Media Contact
Mary Broaddus
[email protected]

Consumer Survey

New Consumer Survey: CTV Ads Trigger Sales, Especially Among Younger Set

Results Highlight How CTV is Bringing More Opportunity to Connect with Consumers

SAN ANTONIO, March 16, 2021: Vericast today announces proprietary survey findings from its Valassis

line of business related to the growth and influence of Connected TV (CTV). Vericast is a leading marketing solutions company that delivers actionable insights and operational expertise at scale.

Based on responses from 1,000 U.S. adults, 70% of those surveyed are currently using streaming TV services. CTV grew exponentially in 2020, with 74% of consumers aged 25-34 and 72% of consumers aged 35-44 responding that they added a streaming service over the last year – compared to 55% overall.

Furthermore, survey findings reveal that CTV is changing the advertising marketplace and presenting new opportunities for brands. According to 64% of consumers aged 25-34 and 69% of consumers aged 35-44, products advertised on streaming TV are more relevant than those advertised on traditional cable TV. As a result, almost half (46%) of all respondents indicated they are more inclined to research or purchase a product or service they saw on streaming TV than traditional TV. In the past year, more than one-third of consumers have made a purchase based on a CTV ad.

“Brands can – and should – leverage CTV to target and reach consumers more effectively than traditional TV,” said Amanda Shelton, Vice President of Product, Digital Marketing & Technology Group. “We can help brands connect personalized, memorable ads to the right consumer using intelligence from Illumis™, our proprietary, owned marketing platform. As the CTV market continues to expand, marketers can deliver on these brand moments, reaching an audience willing to engage and make a purchase.”

Additional findings from the survey include:

  • Consumers – especially parents – are ready to buy
    • 64% of consumers use their mobile device or tablet to shop while watching TV on a streaming service.
    • This number increases among households with children, with 82% of parents noting they browse or shop online while streaming TV.
  • Viewing ads is preferred over paid subscriptions
    • More than half of consumers (54%) would be willing to view ads in their streaming TV experience for a lower monthly subscription cost.
    • Consumers age 35-44 are most willing to view ads in their streaming TV experience for a lower monthly subscription cost (69%), followed by age 25-34 (64%) and 18-24 (59%).
  • Consumers are willing to trade data for a better ad experience
    • 68% of consumers said they are willing to share data with brands to improve their streaming TV ad experience, including the types of shows they watch regularly and anonymous demographic data.  

Learn more about how to reach the streaming TV audience with digital precision and impactful ads with the Valassis CTV solution.

About the Survey

To understand consumers’ behaviors and preferences toward streaming TV services, 1,000 consumers were surveyed. All respondents were in the United States and were over the age of 18. The survey was conducted in February 2021.

About Vericast

Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers.  Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Media Contact
Mary Broaddus

[email protected]

Consumer-survey

Vericast Shares New Consumer Findings – Interest in Brand Discovery, Small Business

Survey Highlights Permanent Shifts in Consumer Behavior

SAN ANTONIO, Feb. 11, 2021: Vericast today announces proprietary survey findings from its Valassis line of business related to evolving consumer behaviors and media consumption in 2021. Vericast is a leading marketing solutions company that delivers actionable insights and operational expertise at scale.

Based on responses from 1,000 U.S. adults, consumers are doing their part to support small businesses, with 53% buying from local restaurants and 33% shopping at local retailers – specifically to support them through the pandemic. Additionally, consumers are more open to exploring new retailers and restaurants amid the pandemic. These behaviors have been driven by valuable offers (28% and 25% for retailers and restaurants, respectively), motivations to try something new (24% and 33%), and convenience/ease of ordering (19% and 25%).

Consumers continue to favor convenience and plan to maintain the accelerated use of pick-up and delivery services post-pandemic. New shopping behaviors adopted as part of their routine in the future, include the increased use of convenient services such as restaurant carry-out (29%), third-party delivery (27%), buy online, pick up in-store (BOPIS) (21%) and grocery delivery (17%).

“The extreme events of the past year led to dramatic shifts in consumer behavior,” said Carrie Parker, SVP of Marketing at Vericast. “People changed the way they live, shop and consume media, and our research shows that consumers are eager to discover new products and services and are desiring convenience and – above all – savings. For marketers, this year it’s critical to really understand your target consumers’ shifting behaviors and motivations and evolve with them, engaging across new media and connecting dots to deliver meaningful experiences and offers that meet their needs in specific moments.”

Additional findings from the survey include:

  • Consumers miss in-store experiences
    • The elements consumers miss most about the in-store experience include browsing/discovering new products (45%), trying on apparel (40%) and testing products in-person (34%).
  • Streaming TV usage is accelerating
    • More than half (57%) of consumers have increased time spent watching streaming TV during the coronavirus pandemic.
  • Fitness resolutions begin at-home
    • While the first two months of each year are often a high-volume month for gym membership sales, only 13% of consumers plan to purchase in-person gym memberships; 12% plan to purchase virtual/at-home workout subscriptions.
    • The top planned purchases for consumers in the self-care and wellness categories over the next two months include stress relief products (23%) and exercise equipment (21%).

About the Survey

To understand shifting consumer behaviors and purchasing decisions, 1,000 consumers were surveyed. All respondents were located in the United States and were over the age of 18. The survey was conducted in December 2020.

About Vericast

Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers.  Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Media Contact
Mary Broaddus

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