Our Technology
Illumis™
Shine a light on the moments and channels that will spark engagement with the right consumers
2021 BIG Innovation Award Winner for Technology
See why it won
Clients who rely on Illumis to fuel their marketing see:
110%
increase in revenue from ads
83%
increase in ROI
nearly 4:1
incremental return on ad spend
SOURCE: “Total Economic Impact” of the Illumis platform, Forrester, March 2020. This is not a benchmark. Results are based on interviews of 4 Valassis customers switching to the Illumis platform for their digital advertising and financial modeling over a 3 year period.
Discover new audiences and motivations
Fueled by powerful intelligence from our award-winning Valassis Consumer Graph™, you’ll find new high-value markets, targets, and ways to reach consumers.
Connect at key moments
Valassis Illumis spotlights high-impact moments and the best media to expand your reach, engage consumers, and drive the best response.
Spark discovery and growth
As a closed-loop marketing platform, Valassis Illumis optimizes results and continuously improves to prompt discovery for consumers and growth for marketers.
Built to drive commerce
Valassis developed this multi-patented platform from the ground up to deliver marketing services that drive results and accelerate commerce.
Case Study
In this Total Economic Impact (TEI) study by Forrester, learn how Valassis customers boosted digital marketing efficiency and effectiveness with Illumis.
See the Proof
Testimonial
"It would have taken another year to get to market with the same capabilities that we got with Illumis."
- Senior VP, healthcare services
- Senior VP, healthcare services
testimonial
“Looking at campaign performance over time, programs are performing increasingly better over time as Valassis is getting better as a partner. They know us, the secret sauce to make it work.”
- Senior Director, CPG
- Senior Director, CPG