Illumis Marketing Platform

Our Technology


Shine a light on the moments and channels that will spark engagement with the right consumers

2021 BIG Innovation Award Winner for Technology

 Big Innovation logo  See why it won

Meet Valassis Illumis.
The smartest integration of intelligence, media, and technology in One Seamless Marketing Platform that illuminates new opportunities for growth.

Clients who rely on Illumis to fuel their marketing see:

increase in revenue from ads

increase in ROI

nearly 4:1
incremental return on ad spend

SOURCE: “Total Economic Impact” of the Illumis platform, Forrester, March 2020. This is not a benchmark. Results are based on interviews of 4 Valassis customers switching to the Illumis platform for their digital advertising and financial modeling over a 3 year period. 

Discover new audiences and motivations

Fueled by powerful intelligence from our award-winning Valassis Consumer Graph™, you’ll find new high-value markets, targets, and ways to reach consumers.

See Valassis Consumer Graph

 Illumis Marketing Platform

Connect at key moments

Valassis Illumis spotlights high-impact moments and the best media to expand your reach, engage consumers, and drive the best response.

Spark discovery and growth

As a closed-loop marketing platform, Valassis Illumis optimizes results and continuously improves to prompt discovery for consumers and growth for marketers.

 Illumis Marketing Platform

Built to drive commerce

Valassis developed this multi-patented platform from the ground up to deliver marketing services that drive results and accelerate commerce.

Case Study
In this Total Economic Impact (TEI) study by Forrester, learn how Valassis customers boosted digital marketing efficiency and effectiveness with Illumis.
See the Proof
"It would have taken another year to get to market with the same capabilities that we got with Illumis."

- Senior VP, healthcare services
“Looking at campaign performance over time, programs are performing increasingly better over time as Valassis is getting better as a partner. They know us, the secret sauce to make it work.”

- Senior Director, CPG