Valassis believes that users should have choices about the collection and use of their personal information for marketing purposes. For that reason, we offer consumers the ability to opt out of our print and digital marketing programs and clients the ability to opt out of our company communications.


How do I choose to opt out of online interest-based advertising?

Opting Out in Web Browsers
Valassis adheres to the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles. You can visit the DAA’s website to learn more about online advertising and to opt out of having certain information used for interest-based advertising purposes on web browsers. To opt out solely from Valassis’s use of information about your web browsing activity for interest-based advertising purposes (including through the use of non-cookie technologies such as statistical IDs), please click here: Ad Cookie Opt Out.

Please note that when you opt out of online interest-based advertising, you will be assigned a cookie with the following “value”: mxpim=optout. When your browser has this cookie, Valassis’s systems will know that you have opted out and will not attempt to target you with ads based on your online browsing activities.

Reminders: If you erase or alter your browser’s cookie file (including updating certain browsers) you may need to opt out again. You can download the DAA’s Protect My Choices browser extension to help preserve your opt-out preferences. Opting out does not mean that you will stop seeing pop-up advertising or banner ads embedded in websites. Please note that the opt-out will apply to the specific browser or device from which you opt out, and therefore you will need to opt out separately for each device and each web browser that you use and wish to be opted out on.

Please also note that when you delete or clear cookies from your browser, you will not necessarily delete the Flash Local Shared Objects stored on your computer. You can review Adobe’s Website Storage Settings panel to view, delete, and control Flash Local Shared Objects.

Opting Out in Mobile Applications
Your mobile device may provide you with a setting that allows you to opt out of having your data used for certain advertising activities (Limit Ad Tracking on iOS, and Opt Out of Interest-Based Ads on Android). Valassis treats these signals as an opt-out for that particular device and will not use information collected in mobile applications on that device for interest-based advertising purposes (including through the use of non-cookie technologies such as statistical IDs). To adjust settings on your mobile device, please visit:

  • iOS: Settings > Privacy > Advertising > Limit Ad Tracking
  • Android: Settings > Google > Ads > Opt out of interest-based ads

We also participate in the DAA’s Appchoices opt-out program, which you can learn more about at http://youradchoices.com/appchoices.

How do I choose to opt out of sharing my device location data?
When you first download or open any applications that incorporate our Services, you may be asked to consent to the collection of location information from your device. If you consent to the collection of this information but later wish to withdraw your consent, you may do so at any time by either changing the settings on your mobile device or deleting the mobile application.

Valassis complies with the Mobile Location Analytics Code of Conduct. As provided for in the code, you may elect to opt out of associating information about your presence at a location with a device’s MAC Address at: https://smart-places.org/. If you opt out, we will use your device’s MAC Address only to maintain the device’s opt-out status.

How do I choose to opt out of receiving email promotions?
All of our email promotions are CAN-SPAM compliant and contain a clear and conspicuous explanation via an Unsubscribe link of how to opt out of future emails.

How do I choose to opt out from receiving print mailings?
Consumers have the option to unsubscribe and stop receiving Valassis mailings by simply providing their address on our Unsubscribe. page or calling the Valassis consumer line at (800) 437-0479.

If you are a California consumer and want to opt out of the sale of your personal information, please visit this web page: Do Not Sell my Personal Information

To opt out of our email communications, please use the Unsubscribe link in the email you received from us.

If you have any questions about our compliance activities, please email [email protected], and if you are a consumer with questions regarding your privacy rights, please email [email protected].

For more information, please visit the privacy links on our homepage.