MAILING LISTS

Most comprehensive footprint in the U.S.

With nearly 100% coverage of all addresses, you can get total market coverage and penetration across channels. Advertisers and list brokers alike trust our data – knowing we actually mail our own list for delivering RetailMeNot Everyday. Plus, we update our databases weekly to ensure accuracy using our patented data hygiene approach.

DATA SOLUTIONS DATA LICENSING

DATA SOLUTIONS

Analysis, processing, mailing facts and guidance

Proven helpful for community rebuilds after disasters

Helping communities rebuild

“New Orleans’ rebirth is a testament to the power of Valassis data… allowing us to create mapping systems, secure funding and attract new businesses and residents back into the city.”
- Allison Plyer, Chief Demographer, Southeast Louisiana Data Center

PRESS RELEASE

PROOF OF ACTIVATION

CASE STUDY

National auto insurer relies on Valassis National Enhanced File (VNEF) for effective personalized prospect mailings. Acquired new customers...

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mailing-lists-highest-level-of-confidence

PROOF OF ACTIVATION

TESTIMONIAL

"It is easy to run counts and we rely on the detailed reports generated from the system. We have the highest level of confidence in Valassis data and its comprehensiveness. We will come to Valassis for any future lists needs. We love the Valassis database."

— Account Executive/Mail Coordinator

DATA LICENSING

Get total market coverage and penetration

Residential & business: Our very affordable, Valassis National Enhanced File (VNEF) provides 27% more addresses than other national files
Analytic applications: VNEF Plus includes critical files such as seasonal and do-not-deliver addresses
New movers: Up to 30% more movers than any major resource
New construction: Identifies new homebuyers earlier
Vacancy, CHARM (City History and Route Movement) and other databases
Industry-specific lists: Auto, B2B, political/voter and more

RESIDENTIAL & BUSINESS

NEW MOVERS

NEW CONSTRUCTION

ALL-INCLUSIVE

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RESIDENTIAL & BUSINESS DATABASE

Get the lowest saturation mail postage rate

Our highly accurate, very affordable National Enhanced File is the only residential mailing list of all USPS® addresses updated and mailed weekly.

Better coverage: 27% more addresses than other national files
Better ROI: only go where your best prospects reside, using the most cost-effective data
Easy personalization: thanks to our Saturation-with-Names option

Total Universe: 155 million +

Total Residential: 143,138,441

RESIDENTIAL

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Total Universe: 15 million +

Total Business: 13,496,820

BUSINESS

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Available demographic and lifestyle selects

FAMILY

Names
Age
Gender
Income
Education Level
Presence of Children

HOUSEHOLD

Home Value
Home Owner
Renters
Dwelling Type

ETHNICITY

Asian
African American
Hispanic

LIFESTYLE

Do-it-Yourselfers
Health and Fitness
Travel
Auto

ALL-INCLUSIVE DATABASE

The most comprehensive list, period

The Valassis National Enhanced File Plus is unmatched, containing 100% of all possible addresses. For many companies with unique data applications, a traditional "mail ready" file is not the best option. VNEF Plus includes critical files that you may need, which others automatically exclude:

Vacant addresses,
Do-not-deliver addresses,
and others.

The only file containing:

Ideal for the following applications:

NEW MOVER DATABASE

Up to 30% more new movers than any major resource

Why miss any newcomers to your trade areas? Our exclusive “postal intelligence” targets actual new movers. We flag each unoccupied home on the file as soon as the address is vacated. Then combine postal updates and our patent-pending data verification procedure to identify the new occupants of those homes. This proprietary methodology is updated weekly. Only Valassis combines:

Postal Intelligence
New Construction
Telco
Deed

When merged with other new mover files, our New Construction records are up to 98% unique.

DATA CARD

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Locate new movers according to:

House Data

Dwelling Status

SFDU & MFDU

Home Value

Estimated value of
the home

Home Ownership

Owner vs. renter

Moving Data

Move Distance

Miles between old and new residence

Move Date

Exact date the mover was added to the file

Individual Data

Household Income

Estimated total income of the household

Contact Name

Name of the head of household

Telephone

Primary phone number for the household

Age

Age of the head of household

NEW CONSTRUCTION DATABASE

Speed-to-market is essential to win new homeowners’ patronage

Find new addresses before your competition does. Valassis identifies new homebuyers by their "move-in" dates, ahead of other list providers and long before they are settled in. We work with the U.S. Postal Service so when they begin to deliver mail, we instantly know and can provide these new homeowner sales leads.

Accurate and most complete list of new construction homes
100% of the new addresses are "Single Family Dwelling Units" (SFDU's) or "Multi-Family Dwelling Units" (MFDU's)

DATA CARD

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Pivotal timeframe to send mail

56% of major move-related purchases were made in the two months after moving

69% of new movers enjoy checking for postal mail

A household that moves typically spends $9,000 on goods, services, financial and insurance products

Targeting selections include:

Household Targeting:

Dwelling Type

Move in Date

Renter/Ownership

Gender on a Limited Population

Individual Data

Median Income

Median Home Value

Median Age

Affiliations:

American Association for Public Opinion Research: Advancing the science and practice of survey and opinion research

Data & Marketing Association: The DMA is a major force in protecting today’s self-regulated data-driven economy

PostCom: National association of businesses and organizations that support the use of mail for business communication and commerce

Mail Moves America: Coalition committed to a long-term effort to address Do Not Mail legislation & keep the mail channel open

ADVERTISE WITH US

We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.

1-866-576-0523

8:00 a.m. - 8:00 p.m. ET
Monday - Friday

Most comprehensive footprint in the U.S.

DATA SOLUTIONS

Analysis, processing, mailing facts and guidance

Proven helpful for community rebuilds after disasters

Helping communities rebuild

“New Orleans’ rebirth is a testament to the power of Valassis data… allowing us to create mapping systems, secure funding and attract new businesses and residents back into the city.” - Allison Plyer, Chief Demographer, Southeast Louisiana Data Center

PROOF OF ACTIVATION

CASE STUDY

PROOF OF ACTIVATION

TESTIMONIAL

DATA LICENSING

Get total market coverage and penetration

RESIDENTIAL & BUSINESS DATABASE

Get the lowest saturation mail postage rate

Available demographic and lifestyle selects

FAMILY

HOUSEHOLD

ETHNICITY

LIFESTYLE

ALL-INCLUSIVE DATABASE

The most comprehensive list, period

The only file containing:

Ideal for the following applications:

NEW MOVER DATABASE

Up to 30% more new movers than any major resource

When merged with other new mover files, our New Construction records are up to 98% unique.

Locate new movers according to:

House Data

Dwelling Status

Home Value

Home Ownership

Moving Data

Move Distance

Move Date

Individual Data

Household Income

Contact Name

Telephone

Age

NEW CONSTRUCTION DATABASE

Speed-to-market is essential to win new homeowners’ patronage

Pivotal timeframe to send mail

Targeting selections include:

Household Targeting:

Dwelling Type

Move in Date

Renter/Ownership

Gender on a Limited Population

Individual Data

Median Income

Median Home Value

Median Age

Affiliations:

ADVERTISE WITH US

1-866-576-0523

“New Orleans’ rebirth is a testament to the power of Valassis data… allowing us to create mapping systems, secure funding and attract new businesses and residents back into the city.”
- Allison Plyer, Chief Demographer, Southeast Louisiana Data Center