Influence consumers as they plan shopping trips with this popular coupon book
Deliver Multiple Ways
Increase coverage of consumers and locations that matter most, delivering the FSI via direct mail and/or newspaper and amplifying with digital.
Attain Excellent Coverage
Plan with confidence knowing the FSI is used far and wide and is the #1 media vehicle for CPG coupons1.
Expect Strong Engagement
Entice consumers and drive trial, traffic, acquisition, and retention goals.
Sources: 1| NCH U.S. CPG Coupon Facts: Year-end 2020, CPG coupon industry; 2| Reflects May 2021 Valassis Market List counts as of January 2021 compared to Nielsen/TDLinx January 2021 store database. Nielsen/TDLinx data reflects All Commodity Volume (ACV) coverage for Grocery/Drug/Mass/Warehouse/Pet Stores and is based on 30% or greater trade area coverage: Grocery is based on a 5 mile trade area, Drug is 3 mile, Mass/Pet/Warehouse is 7 mile; 3| Valassis Awareness-to-Activation Study, conducted by NPD Group, 2019; 4| Valassis Response Analytics Database (RAD) for CPG FSI, 2018
Reach consumers who count on our Save FSI to help them plan their shopping trips.