Direct Mail
Results-driven display advertising

Print Marketing

Save FSI

Influence consumers as they plan shopping trips with this popular coupon book

As creators of the FSI, WE KNOW HOW TO REACH ENGAGED SHOPPERS and dELIVER results for your brand

Deliver Multiple Ways

We strategically find high demand and high redeeming market areas for your brand using our Target NavigatorTM approach – delivering the FSI where it matters most via direct mail and newspaper, and amplifying with digital.

Key U.S. Retailers Covered2
Total Households Covered3

Attain Excellent Coverage

Plan with confidence knowing the FSI is used far and wide and is the #1 media vehicle for CPG coupons1.

Expect Strong Engagement

Entice consumers and drive trial, traffic, acquisition, and retention goals.

of consumers aware of the FSI read it3
of redeemers are new/
lapsed buyers4

Sources: 1| NCH U.S. CPG Coupon Facts: Year-end 2020, CPG coupon industry; 2| Reflects May 2021 Valassis Market List counts as of January 2021 compared to Nielsen/TDLinx January 2021 store database. Nielsen/TDLinx data reflects All Commodity Volume (ACV) coverage for Grocery/Drug/Mass/Warehouse/Pet Stores and is based on 30% or greater trade area coverage: Grocery is based on a 5 mile trade area, Drug is 3 mile, Mass/Pet/Warehouse is 7 mile; 3| Valassis Awareness-to-Activation Study, conducted by NPD Group, 2019; 4| Valassis Response Analytics Database (RAD) for CPG FSI, 2018


Reach consumers who count on our Save FSI to help them plan their shopping trips.

Predictive Intelligence
Engage those consumers more likely to respond to your offer around key locations — identified by our online and offline data.
Optimized Reach
Our multichannel approach minimizes duplication while increasing your coverage with circulation reaching 60M households.
Stringent Security
We address fraud through audited publications, ongoing monitoring, and taking needed action.
Amplify your message with key audiences or extend reach in low coverage areas using our diverse media channels.

Case Study

Candy Maker’s Ads Prompt $565K in Incremental Revenue

See the Proof