Save FSI Coupon Marketing

As creators of the FSI, WE KNOW HOW TO REACH ENGAGED SHOPPERS and dELIVER results for your brand

Deliver Multiple Ways

Increase coverage of consumers and locations that matter most, delivering the FSI via direct mail and/or newspaper and amplifying with digital.

READERS TAKE ACTION

61.4K

Key U.S. Retailers Covered²

60M

Total Households Covered³

Attain Excellent Coverage

Plan with confidence knowing the FSI is used far and wide and is the #1 media vehicle for CPG coupons¹.

EXPECT STRONG ENGAGEMENT

Entice consumers and drive trial, traffic, acquisition, and retention goals.

READERS TAKE ACTION

85%

of consumers aware of the FSI read it³

49%

of redeemers are new/
lapsed buyers⁴

Sources: 1| NCH U.S. CPG Coupon Facts: Year-end 2020, CPG coupon industry; 2| Reflects May 2021 Valassis Market List counts as of January 2021 compared to Nielsen/TDLinx January 2021 store database. Nielsen/TDLinx data reflects All Commodity Volume (ACV) coverage for Grocery/Drug/Mass/Warehouse/Pet Stores and is based on 30% or greater trade area coverage: Grocery is based on a 5 mile trade area, Drug is 3 mile, Mass/Pet/Warehouse is 7 mile; 3| Valassis Awareness-to-Activation Study, conducted by NPD Group, 2019; 4| Valassis Response Analytics Database (RAD) for CPG FSI, 2018

Valassis

Difference

Reach consumers who count on our Save FSI to help them plan their shopping trips.