Direct Mail
Results-driven display advertising

Print Marketing

Save Direct Mail

Greet eager consumers who seek
our mailer every week

OUR DIRECT MAIL PACKAGE CONTAINS OFFERS THAT ENGAGE CONSUMERS AT HOME AS THEY MAKE SHOPPING PLANS

STAND OUT WITH YOUR MESSAGE

Consisting of an outer jacket (Wrap) and valuable Inserts inside, Save Direct Mail gets results.

Make an impact with Direct Mail, knowing consumers engage with the ads and use them to plan purchases.

Direct Mail
71%
read ads that come in the mail1
54%
Say direct mail ads motivate them to try a new business1
Direct Mail

Direct Mail

Capture Attention on the Wrap

Saturate a market or portion of one, advertising on the four-page outer Wrap. It’s ideal for boosting overall awareness or driving traffic to store locations, a destination, or a website.

Direct Mail

Localize Your Ad Inserts

Inserts inside the Wrap can be targeted to the neighborhood around key store locations and customized to resonate with the local audience.

Direct Mail

Source: 1 Valassis Consumer Study, 2020. n = 1,868 respondents. Read ads = always/most of the time/sometimes; try a new business = “Agree Completely/Agree Somewhat”

Valassis
Difference

Every week, Save Direct Mail delivers valuable offers and grocery circulars.

Predictive Intelligence
Discover ideal consumers and their neighborhoods with powerful Consumer Graph intelligence
Reach at Scale
From local to national coverage, Save Direct Mail provides access to 112M+ households across the entire country
Multichannel Campaigns
We connect the same consumers with the same message at home and away by powerfully combining online and direct mail marketing
Cause Marketing
Support the National Center for Missing and Exploited Children® through our featured Have You Seen Me?® program on the Wrap

Case Study

QSR drives visits and 14x ROI with broad reaching print

See the Proof