Influencer Marketing & Paid Social Media
Influencer Marketing
Amplify your brand message by creating visual content that inspires, reaches, and engages with your audience wherever they are: Facebook, Instagram, or TikTok.
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Influencer Content
Secure credible influencers to produce authentic, compelling content that lends your brand trusted, third party recommendations.
- Our artificial intelligence technology taps into deep insights about thousands of our in-network influencers to hone in on the strongest, specific candidates for each program
- Each influencer undergoes stringent, ongoing vetting measures that validate audience and content quality and ensure maximum impact in our paid media
Influencer Media
Expand your impact — sharing influencer content in premium paid social ads and maximizing your ROI.
- Industry-leading audience targeting, powered by the Valassis Consumer Graph™, ensures your premium influencer content reaches your exact customers and prospects
- Premium technology pulls the influencer content into paid social ads that are served via the influencers’ handles programmatically and are optimized in real-time based on performance
Our
Difference
Our Influencer Marketing maximizes consumer engagement by marrying technology and premium, industry-leading strategies to inspire action.
Our campaign managers are certified on TikTok Academy education having access to exclusive resources and learning opportunities as well as a dedicated TikTok Partner Manager
Premium Influencers
Our Artificial Intelligence technology taps into deep insights about thousands of influencers to home in on the strongest candidates.
Authentic Content
Vetted influencers produce high-impact content that drives meaningful results in paid social advertising.
Programmatic Paid Social
Premium technology amplifies content with paid social ads that are served via the influencers’ handles and optimized in real-time.
Predictive Intelligence
Using the Valassis Consumer Graph™, we go beyond organic reach and deliver premium influencer content to high-intent consumers.