Online Advertising
Connected TV
Reach the streaming TV audience with digital precision and impactful ads
Our Connected TV ads provide personalized, measurable brand moments across premium content on every major streaming device and app
Target a Shifting Population
Deliver personalized advertising to your modern TV watching audience across premium inventory, including live sports and entertainment.
Make a memorable impression
Advertising format (such as 30 seconds) using sight, sound, and motion produces stronger ad recall and brand perception.
Realize the Impact
Transparent reporting combines traditional and digital metrics uncovering which inventory sources perform best, plus impact studies tracing in-store traffic.
CONNECTED TV EXAMPLE METRICS
98.6%
VIDEO COMPLETION RATE
8:00PM
PEAK RESPONSE TIME
6.2%
TRAFFIC LIFT
Valassis
Difference
Our Connected TV delivers measurable, impactful brand advertising to the rapidly growing streaming TV audience.
Premium Inventory
Predictable Intelligence
Identify high-intent consumers using the Valassis Consumer Graph™., which connects billons of behavioral and location signals to know who’s interested.
Continuous Engagement
Achieve consistent messaging by reaching the same consumer across all of their devices for more effective advertising and stronger brand recall.
Transparent Measurement
Our reporting includes household reach and frequency, top responding audience segments, peak response time, plus the impact on real-world store visits.