As a leader in marketing technology and consumer engagement, Valassis works hard to deliver high-performing solutions that are both safe and effective. To do so, we collect and aggregate consumer data points as well as securely handle, store, and organize your client-supplied consumer data. As a provider of targeted advertising, our goal is to precisely engage ideal consumers based on their preferences and real-world behavior, while simultaneously protecting your brand and consumers’ privacy.
At Valassis, consumers are in control of their data and privacy. All of our email communications are CAN-SPAM compliant and contain a clear and conspicuous explanation via an Unsubscribe link of how to opt out of future emails.
When it comes to online interest-based advertising, we participate in the Digital Advertising Alliance’s AdChoices program and Self-Regulatory Principles. We provide the DAA icon on applicable display ads we serve so users can learn more about interest-based advertising and opt out if they choose. For more information about the DAA icon, please visit YourAdChoices.com.
Consumers can also opt out of our print mailings.