Ebook: Unpacking the Dynamic Online Shopper
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Grocery & Retail Research Findings

As ecommerce rapidly expands with new, competing forces (especially with delivery services), it requires a closer look at who shops where and how. For example, 47% of U.S. households are Prime members, but do they stay in their lane and buy exclusively from Amazon or AmazonFresh?* Not always — you can convert them. See how other consumer groups behave as well, using a mix of websites.

Layer by layer, this research examines important topics that may change how you advertise to online shoppers. Unpack distinct differences concerning:

  • How online shoppers prepare
  • What role “brand” plays
  • Where they typically shop
  • What sways their decisions
  • How advertising activates purchase
Dive in and start strategizing about new customer acquisition opportunities and ways to customize your media plans – to ensure you don’t miss out.


*eMarketer Jul. 2018, Salmon "Amazon Prime Effect — Setting a New Standard for Customer Loyalty" conducted by Censuswide, Jul. 19, 2018



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