Whether you're in the travel or entertainment industries, we have proprietary and secondary data and insights that can give you clear direction for selecting your audiences and media. You certainly don't want to overlook generational differences. Valassis is prepared to help you narrow in on best opportunities and create scalable, effective campaigns that inspire consumers to take action.
Travel spend is consistent across generations. However, the share of trips that are international may surprise you.
Summer vacation
Weekend getaway
Multi-generational
Holiday travel (tie)
Celebration vacation (tie)
Weekend getaway
Summer vacation
Multi-generational
Holiday travel
Celebration vacation
Summer vacation (tie)
Multi-generational (tie)
Weekend getaway
Holiday travel
Celebration vacation
Extensive hotel searches mean you must leverage digital advertising
Source: Kalibri Labs. 2016. "Demystifying the Digital Marketplace: A Spotlight on the Hospitality Industry."
the only segment, since the Great Recession of 2009, with double-digit growth (+17%) Beyond gambling, these casino-goers enjoy concerts, shopping and dining out.
Source: Motley Fool, Sept. 2016
Younger fans are consuming sports content on digital platforms far more than watching televised games.
Nearly every major sport has seen the median age of its TV audience increase over the past 10 years.
Considering what families will pay and how frequently they'll come, you need to stay top-of-mind with ongoing advertising in the channels they rely on.
Source: Prosper Insights and Analytics, Media Behaviors & Influence (MBI) Survey, Jan. 2017
We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.
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