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Usher in summer along with more, excited customers



Look forward to Memorial Day weekend


The long, 3-day weekend is a great time for shoppers to come in store and check out appliances, apparel, electronics and furniture, etc. Anticipate consumer behavior better than ever. We’ll help you identify and capitalize on trends, such as those below. What’s more, with the online and offline data intelligence flowing through the Valassis Consumer Graph, you’ll find more high-intent shoppers. Then activate them with an optimized media plan.




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CASE STUDY

See how a regional retailer changed their targeting and circular strategy to increase sales in struggling markets…

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CHANGES IN BEHAVIOR


Big plans to shop in-store

Using 2018 indicators for Memorial Day Weekend:


retail-93
retail-486
retail-150

Source: Vistar Media and Mfour research, Apr. 2018

Moving into a new stage & season

Furniture & Mattress sellers know the most popular time to move: between May and August1



retail-page-moving-season

Why?2

  • Relocation
  • Summer internships
  • Jobs post-college graduation
  • Wedding season

Source: 1. Houstonia.com, May 2017; 2. Eighsleep.com, May 2017


HOW TO IMPACT


Leverage your media spend to make it onto the lists
and agendas of Memorial Day Weekend shoppers

Print + Digital dominate share of media influence on purchases



retail-1

30% Print

43% Digital


retail-2

32% Print

39% Digital


retail-3

32% Print

36% Digital



Source: Prosper Insights & Analytics, MBI Survey, Jan. 2018


Inspired to act

When buying furniture, mattresses or appliances,
about 65% of consumers take action after engaging
with the RetailMeNot Everyday™ direct mail package


Source: Valassis Awareness-to-Activation Study, NPD Group, 2018


dynamic-online-shopper-ebook.png

New, online shopper research


Open this ebook to unpack distinctions between online retail shoppers, including Amazon Prime members.


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Preferred media for retail clients



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