Why? Consumer behavior keeps shifting. The average shopper now goes to four different retailers for groceries.* To plan grocery trips, people still prefer printed circulars, while gradually adopting e-circulars. Our retail clients look to us for insights, ideas, and effective, efficient media strategies that integrate print and digital – to stay top-of-mind and drive shopper trips in store and online.
Source: Kantar ShopperScape®, Dec. 2017Use print circular to plan
Use online/digital circular
Consult print circular
Use online/digital circular
Greater interest to try them:
If offered at a nearby store
If retailer offered a coupon
Your shoppers aren’t. The migration to digital newspaper subscriptions doesn’t deliver retailer’s weekly ads. Shift to mail to ensure midweek delivery.
Integrating print + digital for your weekly promotions is essential
We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.
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