75% of U.S. grocers rely on Valassis

Why? Consumer behavior keeps shifting. The average shopper now goes to four different retailers for groceries.* To plan grocery trips, people still prefer printed circulars, while gradually adopting e-circulars. Our retail clients look to us for insights, ideas, and effective, efficient media strategies that integrate print and digital – to stay top-of-mind and drive shopper trips in store and online.

Source: Kantar ShopperScape®, Dec. 2017

$12.48

ROI

$12.48

ROI

PROOF OF ACTIVATION

CASE STUDY

See how a leading discount retailer integrated digital display ads to support their printed circular, generating incremental sales and a $12.48 return on investment...

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CHANGES IN BEHAVIOR

No longer making one, big, weekend trip

grocery-fill-in-trips-several-times-week

Source: 2K18 Valassis Coupon Intelligence Report

Digital circulars are used selectively. Print dominates.

Use print circular to plan

Use online/digital circular

Consult print circular

Use online/digital circular

Source: Market Track Q3 2017 Survey

Meal kits opportunity

Greater interest to try them:

If offered at a nearby store

Over 1/3 of respondents
Over 1/2 of millennial parents

If retailer offered a coupon

8 of 10 shoppers

Source: 2018 Valassis Purse Strings Survey

Reasons shoppers like seeing offers in both print & online

Source: 2018 Valassis Purse Strings Survey

HOW TO IMPACT

Still clinging to print newspaper delivery?

Your shoppers aren’t. The migration to digital newspaper subscriptions doesn’t deliver retailer’s weekly ads. Shift to mail to ensure midweek delivery.