2022 CPG + Grocery TrendWatch

What’s driving household spending today? Rising prices, supply chain delays and record-setting inflation have affected how people shop. This doesn’t just mean consumers are cutting back — they’re scrapping long-term behaviors and finding new ways to be savvy. To successfully retain and acquire new shoppers in a volatile environment, marketers need to know how four key consumer segments spend and how to capture their attention. Download Vericast’s 2022 CPG + Grocery TrendWatch report to find out:

  1. How baby boomers are preparing for the pinch
  2. Why millennial parents crave convenience
  3. Why affluent shoppers now seek quality and value
  4. What’s high on Gen Z’s priority list for purchasing

Ultimately, the American consumer is resilient, and continues to seek stability in a new normal. For a fresh take on how to engage and inspire action, you’ll want to read this report asap.