COVID-19 Marketing and Advertising Resources

Get information and insight on changes to the consumer landscape brought about by the coronavirus.

Press Releases
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Getting Back to Business Across the Country
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Unprecedented Times Prove Retailer Circulars Remain a Powerful Engagement Tool
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The Great Restaurant Comeback
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Adapting to a Shifting Landscape and Changing Consumer Behaviors
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Coupon Strategies to Convert Key Buyers During COVID-19 (Part III)
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The Best Brands are Human First
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More Time at Home May Spark More Home Investments
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Late Nights, Blurred Days: Are You Adjusting to Life?
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Go for It: Lean in on Launching New Products During Difficult Times
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Changes In Consumer Behavior Amid COVID-19
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Fatigued Consumers Need Fresh Ads From You
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Normal Is the New Normal: What the COVID-19 Virus Means for Advertising
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Learning From the Great Recession: The Power of a Coupon Marketing Strategy (Part I)
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How Has the Pandemic Changed Consumer Behavior? (Part II)
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Getting Ready for the Great Restaurant Comeback
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A look at Consumer Behaviors in a COVID-19 World
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The Auto Dealer’s Recipe for Relevance During the COVID-19 Crisis
Case study pizza direct mail
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Papa John’s Franchisee Drives Sales During Pandemic with Multichannel Ads
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Coupon Marketing Strategies to Boost Your Brand’s Recovery (Part IV)
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Delivering Sales-Generating Insights During the COVID-19 Crisis
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Building an Effective Back-to-Learning Marketing Campaign in the Wake of COVID-19
The coronavirus pandemic has affected
consumers’ approach to shopping

COVID-19 Marketing and Advertising Resources

Case Study

“When COVID-19 started to impact lives and business, we thought about cancelling our campaigns. Instead we stayed the course and it more than paid off! We immediately saw a lift in sales when our Valassis campaigns started – both from mailed Inserts and with Dynamic Mobile…”

PAUL URBINA,
Papa John’s Franchise Owner

See the Proof

P2PIQ Live Roundtable Discussion: Rethinking Shopper Engagement During the COVID-19 Crisis

View

COVID-19 Marketing and Advertising Resources

COVID-19 Marketing and Advertising Resources

Restaurant Webinar: Delivering Sales-Generating Insights During the COVID-19 Crisis

Webinar

Changes in Consumer behavior and Media consumption amid COVID-19

Infographic

COVID-19 Marketing and Advertising Resources

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