Consumer Insights from Vericast

From an overview of shopping habits to specific slices of life such as attitudes on coupons and eating out, this series of reports will keep you updated on the consumer’s outlook for the coming months.

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The world is changing … and fast. That’s why we’re constantly assessing people’s outlook on shopping, buying and going out. Here, you’ll find our reporting on that analysis for marketers in a series of consumer insight reports and articles.

2021 Coupons & Deals Report

Everyone loves a good deal – and we mean everyone. That’s why, after 18 months of change, the power of the deal just might be one of your best bets for reconnecting with buyers.

Download the report now to learn three important steps you can start taking to reconnect with your shoppers.

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Here's the deal headline with person carrying a shopping bag behind their bag

Optimism Outlook headline with profile of a woman closed eyes and smiling

2021 Consumer Optimism Outlook

How optimistic are consumers after more than a year of living amid a pandemic?

We decided to ask them.

Dive into these timely findings and get a glimpse into how people feel about socializing and lifestyle, their health and wealth, and brands and shopping.

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2021 Back-To-School Outlook

After a roller coaster of a school year, how were parents thinking about back-to-school in 2021?

Dive into the findings from our survey of more than 800 parents of K–12 and college students to learn more about the savvy-pragmatist parent and get your homework to help them make the most of this milestone.

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Saved by the Bell headline with picture of a child doing homework at his desk

Woman taking grocery out of shopping bags at home

Consumers Pretty Optimistic About Life, Normalcy Ahead

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