Using The Joint’s customer database, we modeled a lookalike audience and identified high-indexing neighborhoods of people with the greatest need of their services. We sent out Save Direct Mail Inserts promoting a strong membership offer to inspire these key households to act.
This led to an average 24% lift in branded search and a marked increase in direct referrals to their site (people typing in their web address).
For consumer services with longer consideration periods, supplementing local paid search with tactics like printed inserts is instrumental in driving awareness and evaluation of your offering, and ultimately results for your business.