With over 3,000 locations, we targeted ideal neighborhoods within a five-mile radius of each store. Using the Valassis Consumer Graph™, we identified high-intent consumers who had a likelihood to visit and make purchases at QSRs.
A large-scale campaign was mailed to more than 26M households. The Direct Mail Insert included high-value coupons and a QR code to spur downloads of their app.
What started as a franchisee campaign to support grassroots efforts significantly increased in scope. This first-ever national campaign realized immediate success and an 11.9x return. The targeted print ads met the brand’s KPIs to increase sales and drive app downloads.
*Metrics based on a third-party foot traffic analysis. Incremental visits projected based on mailed audience lift over control. Incremental sales projected based on client supplied average check detail.