Case Study

National QSR Entices Customers with Sweet Offers on Food and Treats

Category
Learn how we partnered with the brand’s national ad agency to deliver a far-reaching print campaign.
62%
OF VISITS FROM NEW OR LASPED GUESTS
(WHO HAVEN'T VISITED
IN PAST 60 DAYS)


$21M
INCREMENTAL SALES
AS A RESULT OF THE CAMPAIGN
$11.92
RETURN ON INVESTMENT

Our Solution

With over 3,000 locations, we targeted ideal neighborhoods within a five-mile radius of each store. Using the Valassis Consumer Graph™, we identified high-intent consumers who had a likelihood to visit and make purchases at QSRs.

A large-scale campaign was mailed to more than 26M households. The Direct Mail Insert included high-value coupons and a QR code to spur downloads of their app.

The Learning

What started as a franchisee campaign to support grassroots efforts significantly increased in scope. This first-ever national campaign realized immediate success and an 11.9x return. The targeted print ads met the brand’s KPIs to increase sales and drive app downloads.

*Metrics based on a third-party foot traffic analysis. Incremental visits projected based on mailed audience lift over control. Incremental sales projected based on client supplied average check detail.