Our Illumis™ marketing platform identified a large number of high-propensity holiday décor shoppers within the retailer’s trade area. Some were solely reached by the client’s Direct Mail campaigns while others had never received their advertising.
Complementing the Save Direct Mail Wrap, the client leveraged Display Advertising to fortify their print message and extend its reach to additional high-opportunity shoppers.
The campaign influenced more than $2M of sales and inspired over 300 new loyalty club member sign-ups. These newly acquired members also on average spent 80% more in-store.