Case Study

Multichannel Strategy Drives Sales and Membership Growth for Garden Center

Category
Find out how we worked with a family-owned, multi-store landscape, gardening, and outdoor furnishings center to activate additional sales and new customers during the critical holiday shopping season.
$2M
TOTAL SALES INFLUENCED
BY THE CAMPAIGN
324
NEW LOYALTY
CLUB MEMBERS

The Solution

Our Illumis™ marketing platform identified a large number of high-propensity holiday décor shoppers within the retailer’s trade area. Some were solely reached by the client’s Direct Mail campaigns while others had never received their advertising.

Complementing the Save Direct Mail Wrap, the client leveraged Display Advertising to fortify their print message and extend its reach to additional high-opportunity shoppers.

The Learning

The campaign influenced more than $2M of sales and inspired over 300 new loyalty club member sign-ups. These newly acquired members also on average spent 80% more in-store.