Case Study

Major QSR Burger Chain Cooks up Success With Post-Pandemic Campaign

Category
After going dark during COVID-19, our client was uncertain about how a print campaign would perform post-pandemic. Learn how we extended our partnership with this QSR who looked to us to develop and execute a strategy using diverse print media that would build on their pre-pandemic success.
2.79%
RESPONSE RATE
ACROSS ALL MEDIA
23%
INCREASE IN AVERAGE CHECK SIZE (COMPARED TO PRE-PANDEMIC CHECK ANALYSES)

$14.33
RETURN ON INVESTMENT

The Solution

The brand incorporated an effective offer mix of buy-one-get-one (BOGO) coupons to drive traffic and $-Off coupons to influence incremental purchases and increase average check size. To maximize ad budget and achieve the broadest reach, we strategically selected multiple media products.

This large-scale campaign consisted of the Save FSI, Save Direct Mail Wrap, and Inserts distributed to households within a 10-mile radius of the restaurants. This product mix created coverage efficiencies while meeting KPIs and staying within budget.

The Learning

The combination of an effective and efficient offer and media mix resulted in better-than-expected performance. Consumers were highly engaged and spent more per visit, resulting in an ROI that exceeded pre-COVID campaigns.