Case Study

Battling Back: QSRs Find Success in The Pandemic Era Using Direct Mail

Category
Looking to drive profitable sales and traffic despite continued COVID challenges, national QSRs turned to Vericast to develop and execute effective Save Direct Mail campaigns throughout the pandemic.

36%
VISIT LIFT (COMPARED TO CONTROL LOCATIONS)
63%
VISITS FROM NEW/LAPSED GUESTS (HAD NOT VISITED IN PAST 60 DAYS)
$5.62
PROJECTED AVERAGE CAMPAIGN RETURN ON INVESTMENT

Marketing Challenge

Restaurants are facing increasing costs in every facet of business – labor, supply chain, technology, and remodels are all expensive investments, shrinking marketing budgets. Now more than ever, brands must know the impact of every dollar they spend on advertising.

Powerful Media & Engagement

As inflation and costs (for virtually everything) continue to rise, consumers are becoming more price-conscious and deal-centric. By delivering a value message with incentives in our Save Direct Mail Package, brands were able to customize offers and deliver ads at a targeted, neighborhood level.

Measurable Impact

Foot Traffic analyses – mobile location tracking of exposed print consumers to QSR store visits – were utilized in a test vs. control environment to prove the effectiveness of the Save Direct Mail. During these tough financial times, it is hard to ignore the powerful impact incentives have on traffic and profitable sales.