August 6, 2019

What is Location Data?

By Matthew Tilley
Categories

The marketing game is changing due to how consumers make purchase decisions. Here are three ways technology can improve your marketing efforts.

You are here, says the GPS. Now what?

Access the full power of location data. Location data is capable of evoking engagement and enhancing ROI. But how do you access that power?

It’s important to understand what location is and what it is not. Location is more than the longitude and latitude of a person, place, or device. Its real power involves understanding that location in context of a whole consumer graph to decode identity, intent, and interest.

Valassis’ Director of Marketing, Matthew Tilley, explains this in this brief video blog post. He will share practical insights and tangible examples to help you access the real power of location to drive consumer engagement and response.

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