June 20, 2018

Valassis Study Shows Dads are Better Shoppers Than Many May Think

By Valassis
Categories

Father’s Day has passed, and while much of the past few weeks have been focused on targeting consumers with gifts for dad, it’s important to remember that dad’s are consumers too. Just like other marketing demographics, the common experiences faced by dad’s affect their shopping behavior in a way that marketers can use to create more engaging campaigns.

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