April 15, 2021

Valassis MarTech Briefing: Connected TV

By Matthew Tilley
Categories

• How does Connected TV (CTV) fit into in an ad world where privacy is a requirement?
• How can marketers ensure that CTV ad buys are seen and associated with brand-friendly content?
•How can CTV campaigns fit an omnichannel approach while ensuring a tight connection between message and audience?

Recently, Valassis released the results of a survey about how consumers are viewing and being influenced by Connected TV (CTV) ads. The upshot of the research: Consumers see the ads on streaming TV as more relevant and more likely to influence their buying decisions.

But this increased interest in the medium comes with some practical questions for marketers, especially those who are concerned about brand safety and privacy.

In this edition of the Valassis MarTech Briefing, Matthew Tilley poses some of those questions to Sammy Natour, executive director of engineering at Valassis. Sammy is part of the team driving CTV innovation and is on the front line of addressing these issues for advertisers.

0:00 – Introduction
2:14 – How does Connected TV fit into a world where privacy is a regulatory requirement?
4:48 – How can a marketer ensure that their CTV ad buy is seen by the right audience and associated with brand-friendly content?
7:48 – How does CTV fit into an omnichannel environment?

Sammy Natour is an executive director of engineering for Valassis and leads the digital advertising teams focused on executing display, video, CTV/OTT, and audio campaigns for the company. He has six years of experience in digital advertising and leads our integrations with exchanges, SSPs, and content verification vendors. Natour currently serves as the Valassis TAG Compliance Officer and oversees the platform’s brand safety technologies.

Matthew Tilley is senior director of content marketing for Valassis and leads content marketing for the company. He has more than 20 years of experience in digital advertising and consumer promotions to develop, communicate, and distribute ideas to make modern marketers more effective. 

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