June 12, 2018

Thank the Millennials for Reshaping the Way We Eat

By Valassis

Today’s headlines are full of articles blaming millennials for soft restaurant sales. As I read articles and watch videos like “Millennials are Killing Lunch” (Fortune, March 2017) and “Millennials are Killing Chains like Buffalo Wild Wings and Applebee’s” (Business Insider, June 2017), I immediately think of the Mike and Mechanics song, “The Living Years” and the opening line, “Every generation blames the one before.” I can’t get that song out of my head as I am bombarded with article after article.

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