May 7, 2018

Studies Underline Consumer Changes

By Valassis
Categories

Two new reports out this week underline changes to the consumer psyche in the US. As more consumers become comfortable with online shopping, the reports seem to indicate increased comfort in how consumers approach saving and sharing of their personal data.

First, from Valassis, data shows that most shoppers (94%) are using coupons, with 60% saying they ‘constantly plan’ shopping trips…

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