Remember Why You’re Here
If you want to make the most of your data, you have to clearly identify your business goals and stick to them, filing away any information that does not serve these goals. If you need create a memorable in-store experience, then audience response by device is not likely your most valuable data point—pay attention to consumer movement within the store and changes in consumer loyalty instead. If you want to be a better partner to your retailer, consider monitoring customer behavioral and lifestyle data.
Here are a few examples of business goals that require careful and deliberate data execution—and the data to use to achieve them.
When it comes time to search for actionable insights, we have to go back to square one—don’t chase the data that doesn’t matter. The best way to do this? Find a measurement provider that can appropriately parse the data and extract the most valuable findings.
What goals are you currently working against? Have you been able to leverage your data successfully? Let us know by leaving a comment.