June 10, 2022

Connected TV Enables Effective Audience-First Advertising

By Matthew Tilley


• Connected TV (CTV) provides opportunities to connect with and engage new and existing target audiences in a more meaningful way.

• There are key drivers to providing a great experience for consumers. Here, we present a brief video overview with tips for effectively incorporating CTV into your campaigns.

With the rise in streaming content consumption, Connected TV (CTV) should be considered as a component of marketers’ advertising strategies. One of its advantages is allowing for targeting beyond the content-first approach of linear TV to reflect what will resonate most with your target audience.

Check out this video for an overview of what’s possible when including CTV as an additional tactic within your omnichannel campaigns.


Get more information about how CTV can help you provide more relevant ad experiences for consumers by visiting https://valassis.com/marketing-solutions/online-advertising/connected-tv/.

Matthew Tilley is executive director of marketing for Vericast and leads content marketing for the company. He has more than 20 years of experience in digital advertising and consumer promotions to develop, communicate and distribute ideas to make modern marketers more effective. 

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