Adapting to a Shifting Landscape and Changing Consumer Behaviors

By Sinead Norenius-Raniere

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General

The world has dramatically changed over the last few months, and Covid-19 is impacting our lives in more ways than anyone could have imagined. These changes include digital and social media behaviors as people turn to their devices not only for information and news, but also for connectivity to loved ones, inspiration, and escapism.

As a society, we’re hosting virtual happy hours and dinner dates, reaching out to people via Facebook just to “check in,” and attending countless Instagram Live workouts. We’re downloading apps like TikTok or Houseparty for entertainment and apps for convenience like Instacart or GoPuff for grocery delivery. Because of this, social media consumption is up and will continue to be for the foreseeable future.