In 2020, the holidays effectively start in October. Back to school and Halloween aren’t what they once were, but holiday is a time for consumers to reconnect with loved ones – even from a distance. While Black Friday will be largely different, the season starts now.

Returning to business involves much more than opening the doors; it also means delivering a message that will inspire purchase behavior in an incredibly competitive marketplace. To do so, marketing must be sensitive to a number of factors, including:

• Timing: When is each location open, based on state-mandated restrictions?
• Messaging: What is the right tone to be appropriately aware and cautious?
• Focus: To what end and through which channels should a message be sent?

Read the full article on ClickZ for three marketing strategies that will inspire consumer engagement.