Fueling the Dynamic Automotive Shopper
Advertising Owner’s Manual
Do you have the horsepower needed to sway consumers today? With nearly 1 in 5 consumers in the market for a vehicle1 and almost 70% of consumers paying for auto service or repairs2, you must get up to speed quickly on purchase behaviors and influencers. What are the deciding factors in choosing a dealership or an auto shop? See what our recent study revealed. This Owner’s Manual offers a range of insights: financing, timing, distance and offer impact.
SOURCES: 1. Prosper Insights & Analytics, Monthly Consumer Survey, June 2018. Planning to buy/lease in the next 6 months; 2. Scarborough Research Multi-Market, 2017 Release 2. Past 12 months