Analytics & Measurement
Sales Impact Study
Rigorous measurement of online and offline advertising reveals the effect on in-store sales
Broadly and accurately measure the effect of digital marketing activity on in-store purchases across all ad formats.
Understand your responders’ profiles, including in-market and long-term interests, as well as demographics, neighborhoods, purchases, and more.
Adjust advertising strategy to maximize ad spend across all channels and optimize digital campaigns in flight.
Our Sales Impact Study measures the effect your advertising has on sales at the register while revealing why your campaign is successful.
How It Works
Our Sales Impact Study precisely matches test and control store sales over the life of the campaign.*
*Some limitations may apply. Relies on client- and/or partner-provided data. Campaign must meet feasibility requirements.
We carefully select and match exposed and control stores based on audience, geography, purchase history, and retailer preference of nearby consumers.
Consumers around the exposed stores receive print and/or digital ads, and those around the control stores do not.
Incremental sales lift is determined by calculating the percent difference in exposed store sales compared to control store sales over the life of the campaign.
In addition to sales lift analysis, our location and neighborhood intelligence gives you purchaser profiles, such as demographics, card spend, interests, and point-of-sale insights.