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Foot Traffic Impact

Analytics & Measurement

Foot Traffic Impact

Measure how well your media increases store visits with unique insight into offline activity

Make better business decisions with a detailed picture of what drives consumers into stores


We partner with Cuebiq, a third-party measurement company, to measure ad performance with reports on incremental visits, distance from home to the store, dwell time, cost per incremental visit, and more.

Foot Traffic Study Example Metrics
Foot Traffic Impact
Traffic Lift
Foot Traffic Impact
Incremental Visits
Foot Traffic Impact
Cost Per Incremental Visit


Understand which days and times saw the highest traffic as a result of the campaign, as well as which ad channels were most effective.


Adjust future campaign strategy based on profiles of those who visit in response to your advertising.

Foot Traffic Impact

How Foot Traffic Studies Work

In partnership with Cuebiq, we go further to match test and control groups from devices in advertised markets.*

*Some limitations may apply. Campaign must meet feasibility requirements.

Create Test Groups

First establish a test group of individuals exposed to print and/or digital ads.

Select Matched Control Group

Select a closely matched control group from the advertised markets, applying stringent criteria that include geography, demographics, and device activity.

Connect Mobile Devices with Visits

Cross-device technology connects ad viewers with the mobile devices that visit in-store.

Measure Incremental Visitors

Measure those who viewed an ad and visited the store above the baseline of expected visits.