Newsroom Press Release Archive

LIVONIA, Mich., Feb. 7, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today shared strategies to help brands retain loyal customers and capture the hearts of new ones this Valentine’s Day. Valassis’ Dynamic Shopper research reveals only 34 percent of consumers have one preferred retailer by purchase category; meaning marketers have an opportunity to build loyalty and improve long-term relationships with existing consumers.

LIVONIA, Mich., Jan. 29, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today announced that it has acquired GET1FREE, Inc., a direct mail company reaching more than 1 million homes across California with coupons, deals and promotions. GET1FREE, Inc. comes on board as the 14th addition to the local solutions portfolio since 2015 and will integrate with Valassis-owned Clipper Magazine, bolstering its position in the hyperlocal marketing industry.

66 Percent Feel More Loyal to Providers Offering Catered Discounts LIVONIA, Mich., Jan. 23, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today provides new insights for insurance companies looking to build brand loyalty with existing customers and acquire new ones. Despite automotive and homeowners insurance reaching record highs in customer satisfaction...

Valassis, a leader in activating consumers through intelligent media delivery, today released new research financial institutions can utilize to attract and maintain satisfied customers. With today’s dynamic consumers having access to in-person, online and mobile app banking options, marketing campaigns centered on what banking customers value is more important than ever.

Valassis Digital, a leading digital marketing intelligence company, today announced that Amanda Newport-Foster, a data scientist with Valassis Digital, has been named a Rising Star by the Interactive Advertising Bureau (IAB)...

Alignment Reinforces Valassis’ Unmatched, Omni-channel Approach and Reach LIVONIA, Mich., Jan. 7, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today announced it will accelerate the distribution of unmatched integrated digital and print campaigns for clients by unifying organizational assets and leadership. This will simplify the process for clients to place...

SAN ANTONIO, Texas (December 18, 2018)–Harland Clarke Holdings (HCH) today announced that accomplished business executive Erik Prusch will join the company as Chief Executive Officer effective January 1, 2019.  Victor Nichols, who is the current CEO, has made the personal decision to step back from his operating role and move into the Chairman position where he will continue to support strategic...

NCMEC, Toys for Tots and Community Organizations are on the Receiving End LIVONIA, Mich., Dec. 19, 2018: Valassis, a leader in activating consumers through intelligent media delivery, takes great pride in the breadth and depth of the team’s efforts to give back to our local communities, not only during the holidays, but throughout the year. In 2018, the company further strengthened its commitment...

Marketers Heavily Leverage the Mailbox to Shape Purchasing Decisions LIVONIA, Mich., Dec. 17, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares consumer insights about the importance of incorporating activation-driving media into marketing strategies. While planning for the new year, marketers should keep in mind the value of an integrated marketing approach...

Valassis, a leader in activating consumers through intelligent media delivery, looks ahead to what marketers and retailers can expect in 2019.

LIVONIA, Mich., Nov. 15, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares key considerations that retailers should keep in mind as Cyber Monday approaches.

Small Business Saturday Brings Opportunity for Retailers, Grocers and Restaurants LIVONIA, Mich., Nov. 8, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares tips for small businesses – including retailers, grocers and restaurants – on how to win this holiday season. With the National Retail Federation predicting holiday sales will grow between...

New Partnership Arms Marketers With an End-to-end Solution for Targeting & Engaging Consumers With Precision LIVONIA, Mich., Nov. 6, 2018: Valassis Digital, a leading digital marketing intelligence company, announced today its alignment with Allant Group, a nationally recognized data-driven analytics and marketing firm. This partnership provides marketers with an advanced solution connecting robust...

Brands Should Consider Consumers’ Unique Preferences for Researching and Booking Activities LIVONIA, Mich., Nov. 1, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today announced results of a new study, examining consumer behavior when it comes to entertainment and travel. Based on responses of over 1,700 consumers, Valassis uncovered several factors impacting...

40 Percent of Shoppers Completed a Portion of Holiday Purchases on Amazon Prime Day in July. Valassis, a leader in activating consumers through intelligent media delivery, today released new research analyzing the habits of shoppers through the various stages of their holiday shopping journeys

LIVONIA, Mich., Oct. 24, 2018: Valassis, a leader in activating consumers through intelligent media delivery, announced today that Market Magazine will join Clipper, the Valassis-owned magazine focused on local businesses...

Valassis Digital, a leader in activating consumers through best-in-class digital marketing solutions, today announced results from its joint study with EnsembleIQ Research Solutions, highlighting the struggles marketers encounter when working to integrate online and offline strategies

LIVONIA, Mich., Oct. 2, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today announced that One Brand Marketing will join Clipper, the Valassis-owned magazine focused on local businesses.

Valassis Digital, a leader in activating consumers through best-in-class digital marketing solutions, announced today results from a commissioned Forrester Total Economic Impact™ (TEI) study[1] that analyzed the return on investment (ROI) for four Valassis Digital customers

LIVONIA, Mich., Sept. 20, 2018: Valassis Digital, a leader in activating consumers through best-in-class digital marketing solutions, announced today that it has been recognized by Forrester in its Now Tech: Identity Resolution, Q3 2018 report as one of the six “large” identity resolution providers.