Newsroom Press Release Archive

LIVONIA, Mich., May 2, 2019: With Mother’s Day just around the corner, Valassis, a leader in marketing technology and consumer engagement, released new research on how today’s moms shop and make purchase decisions for food, household goods and health and beauty care (HBC) items. Interestingly, amid the changing grocery landscape and with the growing availability of shopper-friendly technology, 2K19 Coupon Intelligence Report findings show moms are still shopping brick-and-mortar retail.

LIVONIA, Mich., April 30, 2019: Valassis, a leader in marketing technology and consumer engagement, today released new research via its “Defining the Coupon & Value Restaurant Consumer” study, providing insights for restaurants and industry marketers on how to attract modern diners.

LIVONIA, Mich., April 18, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today released new research stemming from its 2K19 Coupon Intelligence Report focused on behavioral trends of today’s grocery shoppers. The study found consumers have an increased affinity for shopping online for food, household goods and health and beauty care (HBC) products while balancing...

SAN ANTONIO (April 15, 2019) -- Harland Clarke Holdings (HCH), a portfolio of companies focused on optimizing client relationships through multiple channels, today announced its supply chain action plan received a top rating after significant progress according to the results from the 2018 CDP supplier survey for enterprise carbon reporting. Over the past 3 years, HCH has built a sustainability strategy...

LIVONIA, Mich., March 21, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today released its annual 2K19 Coupon Intelligence Report, “Empowered Shoppers, Evolving Expectations.” The report examines responses from 1,000 U.S. consumers, noting how their online and in-store shopping behaviors have shifted for traditional consumer packaged goods (CPG) categories following a year that’s seen the retail and grocery landscapes evolve dramatically.

LIVONIA, Mich., March 19, 2019: Valassis, a leader in activating consumers through intelligent media delivery, shares fresh insights for marketers to recharge their advertising strategy and influence consumers to switch their TV and video, home internet and wireless phone services. These findings underscore consumers’ desire for a mix of both newer and traditional services and preferred communication channels.

LIVONIA, Mich., March 14, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today released new research analyzing consumer behavior related to tax season. Stemming from a survey of more than 1,000 U.S. respondents who expect to receive a tax refund in 2019, the findings note that more than half (53 percent) are anticipating receiving the same, or more, money this year. While...

LIVONIA, Mich., Feb. 7, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today shared strategies to help brands retain loyal customers and capture the hearts of new ones this Valentine’s Day. Valassis’ Dynamic Shopper research reveals only 34 percent of consumers have one preferred retailer by purchase category; meaning marketers have an opportunity to build loyalty and improve long-term relationships with existing consumers.

LIVONIA, Mich., Jan. 29, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today announced that it has acquired GET1FREE, Inc., a direct mail company reaching more than 1 million homes across California with coupons, deals and promotions. GET1FREE, Inc. comes on board as the 14th addition to the local solutions portfolio since 2015 and will integrate with Valassis-owned Clipper Magazine, bolstering its position in the hyperlocal marketing industry.

66 Percent Feel More Loyal to Providers Offering Catered Discounts LIVONIA, Mich., Jan. 23, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today provides new insights for insurance companies looking to build brand loyalty with existing customers and acquire new ones. Despite automotive and homeowners insurance reaching record highs in customer satisfaction...

Valassis, a leader in activating consumers through intelligent media delivery, today released new research financial institutions can utilize to attract and maintain satisfied customers. With today’s dynamic consumers having access to in-person, online and mobile app banking options, marketing campaigns centered on what banking customers value is more important than ever.

Valassis Digital, a leading digital marketing intelligence company, today announced that Amanda Newport-Foster, a data scientist with Valassis Digital, has been named a Rising Star by the Interactive Advertising Bureau (IAB)...

Alignment Reinforces Valassis’ Unmatched, Omni-channel Approach and Reach LIVONIA, Mich., Jan. 7, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today announced it will accelerate the distribution of unmatched integrated digital and print campaigns for clients by unifying organizational assets and leadership. This will simplify the process for clients to place...

SAN ANTONIO, Texas (December 18, 2018)–Harland Clarke Holdings (HCH) today announced that accomplished business executive Erik Prusch will join the company as Chief Executive Officer effective January 1, 2019.  Victor Nichols, who is the current CEO, has made the personal decision to step back from his operating role and move into the Chairman position where he will continue to support strategic...

NCMEC, Toys for Tots and Community Organizations are on the Receiving End LIVONIA, Mich., Dec. 19, 2018: Valassis, a leader in activating consumers through intelligent media delivery, takes great pride in the breadth and depth of the team’s efforts to give back to our local communities, not only during the holidays, but throughout the year. In 2018, the company further strengthened its commitment...

Marketers Heavily Leverage the Mailbox to Shape Purchasing Decisions LIVONIA, Mich., Dec. 17, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares consumer insights about the importance of incorporating activation-driving media into marketing strategies. While planning for the new year, marketers should keep in mind the value of an integrated marketing approach...

Valassis, a leader in activating consumers through intelligent media delivery, looks ahead to what marketers and retailers can expect in 2019.

LIVONIA, Mich., Nov. 15, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares key considerations that retailers should keep in mind as Cyber Monday approaches.

Small Business Saturday Brings Opportunity for Retailers, Grocers and Restaurants LIVONIA, Mich., Nov. 8, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares tips for small businesses – including retailers, grocers and restaurants – on how to win this holiday season. With the National Retail Federation predicting holiday sales will grow between...

New Partnership Arms Marketers With an End-to-end Solution for Targeting & Engaging Consumers With Precision LIVONIA, Mich., Nov. 6, 2018: Valassis Digital, a leading digital marketing intelligence company, announced today its alignment with Allant Group, a nationally recognized data-driven analytics and marketing firm. This partnership provides marketers with an advanced solution connecting robust...