Evolving Data and Analytics Leads to Advancement in Valassis’ Missing Child Program

Published Wednesday, Nov 8, 2017

Evolving Data and Analytics Leads to Advancement in Valassis’ Missing Child Program

Have You Seen Me? ® Features Photos of 50 Missing Children in 50 States

LIVONIA, Mich., Nov. 8, 2017: Valassis, a leader in intelligent media delivery, today announced it is further leveraging its data and analytics capabilities to help bring more missing children home.

Valassis is excited to announce that it now features 50 missing children in 50 states via its Have You Seen Me?® program, which is delivered across its RedPlum® and Clipper portfolios. Applying the same targeting capabilities it utilizes to put relevant promotional offers into the hands of consumers, Valassis has increased the number of missing children highlighted in any given week by nearly 10 times with a stronger focus on featuring children in the areas where they are most likely to be found.

This is the latest innovation in a 30-plus year collaboration with the National Center for Missing & Exploited Children (NCMEC) and the U.S. Postal Service. Have You Seen Me? ® leverages the power of Valassis’ intelligent media delivery to reach over 100 million American households with print and digital images of missing children. Thousands of children have been recovered thanks to the power of photo programs like this and others. Valassis is NCMEC’s longest-standing photo partner and a key contributor to information NCMEC receives about missing children.

“We are passionate about delivering enhanced targeting to searching families in support of finding their missing children as we continuously look for new ways to provide even greater results,” said Wayne Powers, Valassis President. “Our 50 in 50 program is an important example of how we challenge ourselves to innovate for the betterment of helping others in our communities.” 

“Valassis cares deeply about missing children and they are truly a valued partner that has supported the National Center for Missing & Exploited Children since 1985,” said John F. Clark, NCMEC President and CEO. “Sharing photos of missing children is often critical to their safe recovery and this program has had a profound impact by ensuring that the photos of missing children are seen by millions of people across the country. I’m proud of our team effort and that Valassis is continuing to look for new ways for the program to innovate and grow.”

Learn more about Valassis’ commitment in a video from John Walsh, co-founder of NCMEC. The Have You Seen Me? ® program was inspired by the movie “Adam” about the 1981 abduction of Adam Walsh, the son of John and Revé Walsh. Valassis continues to empower the public to help locate missing children and deliver hope to them and their families by featuring their photos in print and online. Contact NCMEC’s hotline at 1-800-THE-LOST (1-800-843-5678), 24 hours a day, if you have information that could lead to the recovery of a missing child.

About Valassis
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. As wholly owned subsidiaries of Harland Clarke Holdings, Valassis and RetailMeNot, a leading destination for digital savings, are partnering to connect retailers and consumers through meaningful digital, mobile and print promotions.

Media Contact
Mary Broaddus