White Papers

eBook: Entertainment & Travel Dynamic Shopper
eBook: Entertainment & Travel Dynamic Shopper

Impact the rollercoaster-like path to purchase. Learn how shoppers go back and forth between print and digital media when planning and buying tickets – and develop winning advertising strategies.


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Actionable Insights


eBook: Fueling the Dynamic Automotive Shopper

eBook: Fueling the Dynamic Automotive Shopper

We researched automotive shoppers to help you understand their purchase behaviors and influencers – so you can rev up your results and drive traffic to your shop or dealership.


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Tempting the Dynamic Restaurant Customer eBook

Tempting the Dynamic Restaurant Customer eBook

Competition from all sides, including grocerants, vie for share of stomach. To give you an edge, we researched consumers and what motivates their restaurant choice. Leverage – to develop more relevant offers, ads and media plans.


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2K18 Valassis Coupon Intelligence Report

2K18 Valassis Coupon Intelligence Report

Get detailed insights into modern, dynamic shoppers and their quest for savings. Learn how they’re using endless options for researching and purchasing online and in-store.


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eBook: Customizing to the Dynamic Home Improvement Shopper

eBook: Customizing to the Dynamic Home Improvement Shopper

A builder’s beige approach to advertising won’t cut it. Discover generational differences in planning and shopping – revealed in our proprietary study. So you can improve activation.


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Capturing the Dynamic Retail Shopper eBook

Capturing the Dynamic Retail Shopper eBook

While they may seem elusive — since they can jump online any time and any place — discover distinct opportunity, namely with parents! Then apply findings.


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Seasonal Marketing Tips

Seasonal Marketing Tips

School shopping has. Parenting trends, too. Gone are set timeframes. That applies to the holidays as well. Discover windows of opportunity to impact key moments, outlined here.


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Motivating the Dynamic Shopper eBook

Motivating the Dynamic Shopper eBook

From awareness to purchase, are digital ads producing an impact? More than you may realize. Apply findings from our recent study to prime and ignite consumer action.


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2K17 Valassis Coupon Intelligence Report

2K17 Valassis Coupon Intelligence Report

Get detailed consumer insights into how print, mobile and digital coupons and discounts impact the shopping journey – before, during and after purchase.


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Creative Tips Cheat Sheet

Creative Tips Cheat Sheet

Based on decades of experience, here’s how to optimize your creative (message & design) to improve ad performance. Includes print and digital tips.


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3 Key Trends Brief

3 Key Trends Brief

Are you taking action? We’ve identified a few striking trends to help you prioritize, ignite ideas, and be more effective with your advertising.


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Holiday Marketing Cheat Sheet

Holiday Marketing Cheat Sheet

Pre-Black Friday to Cyber Monday, how will you cut through the advertising noise? Hurry, get our Marketing Cheat Sheet. Provides trends, insights and quick-turn media options.


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Top Ten Loyalty and Local Marketing Practices

Top Ten Loyalty and Local Marketing Practices

Whether you’re a large brand or a small-or medium-sized business (SMB), you risk losing customers as more people switch. To regain and retain local shoppers, try these ideas.


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Top 10 Shared Mail Creative Tips

Top 10 Shared Mail Creative Tips

Did you know that 20% of shared mail ad effectiveness is attributed to creative? Learn what works best in this illustrative guide.


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Top 10 Integrity Checklist

Top 10 Integrity Checklist

How well does your media partner protect your advertising investment – across print and digital media, coupon promotions and sweepstakes? 10-point checklist.


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Omni-Channel Personalization Top 5

Omni-Channel Personalization Top 5

Multi-channel consumers demand consistent personalization across media. Results prove to be higher. Learn why and how.


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10 Best Practices for Digital Ad Design

10 Best Practices for Digital Ad Design

Discover proven tips to drive clicks – as banner spend is projected to grow 10.9%. Ensure success across all screens.


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10 Best Practices for Digital Coupon Promotions

10 Best Practices for Digital Coupon Promotions

Unlike traditional coupons, Print@Home and Clip2Card coupons have their own intricacies. Read and share this guide.


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Every Door Direct Mail White Paper

Every Door Direct Mail White Paper

Personalization vs Dear Postal Customer, what you need to know to make an informed decision.


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