In-Store Specifications

1. Review guidelines
2. Design to templates
3. Use our design services (optional)
4. Upload files

1. In-Store Guidelines

Art submission: applies to AdPOP, BladePOP, CouponPOP, and InfoPOP.

Native file requirements*
  • Adobe InDesign (preferred)
Additional charges may apply when using:
  • Adobe Illustrator
  • Adobe Photoshop
  • QuarkXpress
*Supply editable graphics for necessary color trapping Fonts
  • Supply all fonts used to create the ad
  • Please provide editable text — not outlined
  • Supply all images used to create the ad; including layered files
Acceptable image file formats
  • EPS
  • PSD
  • JPG
  • TIFF
Acceptable image color modes
  • EPS
  • 300 dpi at final size
Die lines
  • Must be contained within the sign size
  • Rounded die-cut edges only, no sharp or pointed edges
  • If desired, a background image or color may bleed.
  • Supply 1/8” (.125”) bleed outside of custom die-cut.
Rules / lines
  • No thinner than ½ point (.007”)
  • Reversed out should be no thinner than 1 point (.014”)
Bar codes
  • Supply all barcodes at 80% (running with a GS1)
  • Preferred: 3 month barcode expiration date from start date of cycle
  • Barcodes and coupon legal copy must be 100% black
Front of coupon mandates
  • Expiration date
  • “Manufacturer Coupon”

Art Submission Guide

3. Design Services

Contact your account rep for information on design services

4. File Upload

Valassis MassTransit is preferred

To take full advantage of all the MassTransit features and to upload graphic files larger than 2GB, please download and install the MassTransit plug-in before going to upload.

Powered by MassTransit secure file transfer

PC: 1st Time User

Mac: 1st Time User

FAQ: Why Mass Transit over other file transfer options?

Valassis MassTransit Log-in

I have an existing MassTransit account

Go to login

FTP File Transfer

Note: FTP client software or compatible web browser required. Valassis recommends using FileZilla FTP client software.

FTP information

Username: valassisftp
Password: Valftp*13