Today's Coupon Users
Shape your coupon strategies in light of results from the 2016 RedPlum® Purse String Survey. See what today’s coupon users look like, what motivates them, and what they practice weekly.
Traditional timeframes don’t have the same pull as they used to. Have you adjusted your tactics? Consider the facts and figures.
Affluent Shoppers Possess Strong Coupon Habits
Desire to save doesn’t vary by income. You may be surprised to learn how affluent consumers leverage the power of coupons. See more.
Bump up your Frequency
Frequency seems like common sense, but there are added, specific and urgent reasons for building it across media. Delve deeper.
2016 Coupon Scoreboard Infographic
Color commentary gives you more insight into what’s really at play behind the numbers. So you can make highly intelligent couponing decisions. View infographic.
Hispanics' Coupon Use Infographic
Meet the decisive frontrunners. When it comes to seeking great deals, the Hispanic population does it best. See results of recent study.
Coupon Facts Infographic
Why listen to industry buzz versus real shoppers? If you assume digital has displaced print or that millennials, upscale shoppers and brand loyalists aren’t big coupon users, think again.
Holiday Late Shoppers Infographic
Take note of vital dates and media lead times to make the greatest impact all season. This tool will help you align your print, digital and mobile media accordingly.
Millennial Divide Infographic
Millennial moms & dads shop more like gen X & boomer generations in many ways. See evidence and open your mind to new targeting opportunities.
Holiday Infographic Digital Print Users
Catch the procrastinators. Getting in front of them via print and digital is imperative. Here’s what to expect.
Fellow Coupon Users Infographic
Massive opportunity – with more men grocery shopping. See stats, including what tactics activate these print and digital coupon studs.
Power of Mail Infographic
Would you like predictable performance from your media? Check out the readership, response and ROI that direct mail delivers.
Millennials Are Savers Infographic
Millennials actually use multiple media and savings strategies – from “showrooming” to aggressive couponing. Set assumptions aside.
Media Influence & Millennials Infographic
No one medium influences 100% of purchase decisions. See the breakout by the numbers – for millennials, baby boomers, and adults in general.
Hispanic Digital Activity Infographic
Growing at a fast clip: Hispanic buying power and digital activity. See how to reach twice as many prospects with non-traditional online targeting.
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