Blog: Omni-channel


Tips to Ensure Your Advertising Investment is Protected
Tips to Ensure Your Advertising Investment is Protected
How well does your media partner protect your advertising investment across print and digital media, coupon promotions and sweepstakes? Whether you’re spending hundreds, thousands or millions of dollars on campaigns to engage and activate buyers, integrity and trust matter. Especially today, when consumers use multiple touch points, be sure your partner delivers quality assurance and accountability...
Audience Analytics – Knowing Who, What, Where, When and Maybe How and Why…
Audience Analytics – Knowing Who, What, Where, When and Maybe How and Why…
It’s All About Precision With the increasing importance of campaign performance evaluation, assessing the efficacy of coordinated multi-channel media execution, and driving greater personalization and relevance of consumer engagement, precise knowledge of your audience is more important than ever. In the ‘70s, ‘80s and early ‘90s, traditional media channels were the playground...
The Importance of Media Spend Attribution for Auto Dealerships
The Importance of Media Spend Attribution for Auto Dealerships
It’s no secret that the automotive industry is very competitive. Dealerships need to be top-of-mind when would-be buyers are in-market, otherwise they can easily lose the sale. This puts a lot of pressure on them to saturate the market with media, ensuring they have a steady pipeline of customers. The good news for auto dealerships is that the ability to target print and digital media to consumers...
The Future is Now - Mobile Marketing Channels Extend Your Campaigns from Print to Digital
The Future is Now - Mobile Marketing Channels Extend Your Campaigns from Print to Digital
Myth: The average goldfish can hold a thought for only three seconds (they can actually remember for up to three months). Fact: The average human attention span has dropped 33 percent since 2000 from 12 seconds to 8 (yes 8) seconds long! Reason: Us consumers are spending almost three hours a day interacting with digital media on smartphones with 90 percent of our mobile minutes devoted to native apps...
2017 - Reaching Full Learning Potential With the Right Mix of Data, Machines and People
2017 - Reaching Full Learning Potential With the Right Mix of Data, Machines and People
As 2016 comes to a close and we look forward to the new year, it is expected that the following trends will continue their revolutionary impact on our world:     - Mobile and other “smart” device presence and usage will continue to expand rapidly, and     - Data, both produced and collected, will continue to grow at exponential rates. With a rapid...
Health Care – Seize the Consumer Marketing Opportunity
Health Care – Seize the Consumer Marketing Opportunity
Today, health care marketers are facing an increasingly complex marketplace. They struggle between the desire to provide best-in-class care and meet their balance sheet objectives, while attempting to manage commoditization pressures due to the Affordable Care Act (ACA). Anyone attending any number of health care conferences in 2016 could have mistaken them for big box retail events with the constant,...
Adapting to the New Retail Landscape — Two Steps to Creating an Omni-Channel Experience
Adapting to the New Retail Landscape — Two Steps to Creating an Omni-Channel Experience
Shopping has evolved beyond the traditional interactions between local store owner and customer. Today, store owner/customer relationships are virtual as well as personal. Consumers have the means to shop anywhere and as a result, customer loyalty is hard to come by. Local mom-and-pop stores compete with national chains, and both fight tough competition from the digital world. They battle viral word...
Reinventing Promotion Delivery
Reinventing Promotion Delivery
My first day on the job in August of 1995 I was given a trade magazine to read that was passed around from team member to team member. The feature story was about the Free Standing Insert (FSI) and how within the next 10 years it would cease to exist. Flash forward to 2013 when there was an intense client interest in an “E-FSI” (Electronic Free Standing Insert) providing the same scale,...
Three Keys to Reaching Your Ideal Consumer
Three Keys to Reaching Your Ideal Consumer
What, How and WhenWhat advertising channel should you use to reach your ideal consumer? How do you find your ideal consumer? When is the right time to send an advertisement so that your ideal consumer will take action? These are tough questions – this post will explore the answers. What:  One Size Doesn’t Fit AllLet’s start with channel. Some brands and retailers prefer sending...
Get Ready... Countdown to Halloween and the Holiday Season
Get Ready... Countdown to Halloween and the Holiday Season
Here it is– the start of the all-important Q4 selling season. Although Q4 plans have most certainly been solidified for months (with many advertising tactics executing as we speak), let’s take a look at what we know about consumers’ shopping behavior and plans to see if any “last minute pivots” to your media schedule might be in order.  The number of retailers...
Auto Dealership Service: How to Protect, Defend and Win Business with Print + Digital
Auto Dealership Service: How to Protect, Defend and Win Business with Print + Digital
These days auto dealership service departments aren’t always the first place vehicle owners think of for an oil change or tire rotation. With a plethora of local options including quick lubes, repair shops and tire stores to choose from, consumers often forego the dealership for their servicing needs. This competition and ease of access to multiple service choices pose a challenge for dealerships...
Pulling Back the Curtain: Why Print at Home and Paperless Coupon Redemption Rates Differ
Pulling Back the Curtain: Why Print at Home and Paperless Coupon Redemption Rates Differ
It’s been said that numbers don’t lie, but sometimes they make much more sense when you understand what’s behind them. Take the redemption rates of digital print at home and digital paperless coupons, for example. At first glance, both coupon formats may seem fairly similar. After all, both types of coupons start out as digital media, and require consumers to select and activate offers...
The Path to Innovation for Traditional Media: Iterative Product Development
The Path to Innovation for Traditional Media: Iterative Product Development
Gone are the days when a new product would be thought up on a whim in a boardroom and launched two years later without any insight. The old way of research, design, build, launch and forget is over. Nowadays, with data informing all decisions, new product development has evolved into a continuous process that allows for quick adaption based on nonstop learnings called iterative product development. This...
Insight: Increase Campaign Success Using Analytics
Insight: Increase Campaign Success Using Analytics
The right insight can turn a good marketing campaign into a great campaign. Yet the sheer amount of data coming at you every millisecond can be overwhelming. Add to that the focus on ROI and the accelerating fragmentation of media, and even the best marketers question which information is the most important. While digital data delivers a wealth of information, can one truly survive on this alone? Or,...
Align Your Seasonal Marketing Tactics with Changing Consumer Shopping Habits
Align Your Seasonal Marketing Tactics with Changing Consumer Shopping Habits
As the back-to-school season quickly approaches, marketers should listen carefully to consumers. They expect deals and start looking for mobile and print offers. They will buy when it’s convenient — not just within traditional timeframes. Simply repeating past advertising tactics might not work. Take these consumer insights into consideration when crafting a seasonal marketing plan: Back-to-School 5...