Retailers Urged to Incorporate Augmented Reality Into Familiar Marketing Options

From HFN, April 5, 2018
Published Friday, May 11, 2018



Retailers Urged to Incorporate Augmented Reality Into Familiar Marketing Options

Augmented reality’s role in research fits with consumers’ need to plan

Retailers seeking to leverage augmented reality (AR) in their marketing campaigns should strike a balance between this popular innovation and familiar tactics with which consumers are comfortable…

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